Get updates delivered to you daily. Free and customizable.
Surfer
Ivan Florence Joins John And Nathan on Team Florence
By August Howell,
14 days ago
Three brothers, one banner. Over the weekend, Ivan Florence, the youngest in the trio of Florence siblings, announced his new sponsorship with Florence , the surf apparel company started by his eldest brother, John John.
The news comes as several new surf brands have signed new riders or secured deals with events in recent years. As Associate Editor Dashel Pierson reported on the news of Koa Rothman and Bruce Irons signing with an MMA company, these deals signify “the changing landscape of the business and a shift away from landmark, legacy surf brands. For example, the Billabongs, the RVCAs, the Roxys, the Quiksilvers – the latter of which Koa was sponsored by for 13 years – are now under one umbrella at Authentic Brands Group. And in the wake of that merger, new brands are emerging to fill the void.”
Ivan’s move means a departure from Vans as his headline sponsor, which has been on the nose of his board since 1999, according to the company website. His decision comes after his brother Nathan joined the Florence team in April (though Nathan still has a Vans shoe deal).
The youngest of the Florence brothers, Ivan is publicly soft-spoken but has by far the best facial hair (only he can pull off mutton chops). Both John and Nathan have long claimed their goofy-footed brother has the best style of the three, with a rare proclivity to slouch shoulders underneath heaving Pipeline barrels.
“When we started this brand, I hoped that both of my brothers would choose to someday join," John wrote in a statement on the Florence website . I wasn’t sure that it would ever happen, so today feels surreal…Florence is truly a family business! We’re so excited to welcome Ivan aboard. He’s got a completely unique outlook on products, style, and way of approaching life. It’s largely defined by his time in the ocean, mountains, and while skating which we think is a huge addition to growing the brand! LET’S GO!"
Now that he’s flying the red Florence flag, Ivan can bring his own flavor to the company. He’s savvy in the snow and skate world, which could give the company some legs in those industries. Plus, it gives the brothers a good excuse to go on a proper strike mission together.
Don't miss another headline from SURFER! Subscribe to our newsletter , follow us on Instagram , and stay connected with the latest happenings in the world of surfing. We're always on the lookout for amusing, interesting and engaging surf-related videos to feature on our channels.
Whether you're a professional surfer or just an amateur, we want to see your best footage and help you share it with the world. Submit your video for a chance to be featured on SURFER and our social channels. Be sure to subscribe to our YouTube channel to watch high-quality surf videos.
Get updates delivered to you daily. Free and customizable.
Welcome to NewsBreak, an open platform where diverse perspectives converge. Most of our content comes from established publications and journalists, as well as from our extensive network of tens of thousands of creators who contribute to our platform. We empower individuals to share insightful viewpoints through short posts and comments. It’s essential to note our commitment to transparency: our Terms of Use acknowledge that our services may not always be error-free, and our Community Standards emphasize our discretion in enforcing policies. We strive to foster a dynamic environment for free expression and robust discourse through safety guardrails of human and AI moderation. Join us in shaping the news narrative together.
Comments / 0