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Founded in 1902, JCPenny has long been one of the best-known department stores in America. JCPenny is a one-stop shop with departments for men, women, boys, girls, jewelry, shoes, bedding, home, and more. While the company initially focused on downtown areas, the explosion of the suburbs helped JCPenny expand its footprint into shopping malls.
While the company has seen some tough times over the last few decades, even filing for Chapter 11 bankruptcy in 2020, JCPenny has stood strong, with 660 stores still operating nationwide. However, if JCPenny doesn’t have what you want, the good news is that there are plenty of great alternatives. Using insights from websites like USA Today or Reddit , you can find similarly priced goods at the stores listed below in no particular order.
Why Are We Covering This?
JCPenny offers a value-friendly shopping experience, but it isn't the only department store retailer to do so.
According to reports, Americans spent around $132.7 billion at department stores in 2023. Surprisingly, this was some of the lowest spending over the last decade, but it still means over 4,500 department stores generated $70 billion for the economy. Many companies that own and operate these stores are publicly traded, which fits right in with 24/7 WallSt., as does using retail shopping as a barometer for the economy, including the health of Target and Walmart stocks.
1. Kohls
Kohl's is arguably the closest competitor to JCPenny.
- Founded: September 1962
- Number of stores: 1,165
- Number of states with locations: 49
- Total revenue: $17.47 billion
Kohl’s Value
Kohl's offers strong value for middle-class shoppers who want good quality items.
One of the best things about Kohl’s is the perceived value of shopping there. One of the biggest ways Kohl’s is like JCPenny is that they both target middle-class families with something for everyone. Kohl’s offers strong programs like Kohl’s cash and several exclusive brand partnerships to entice shoppers to their stores.
2. Macy’s
Macy's is a slightly more expensive alternative to JCPenny.
- Founded: 1858
- Number of stores: 521
- Number of states with locations: 45
- Total revenue: $24.1 billion
Macy’s Parade
Macy's has strong brand recognition and a popular Thanksgiving parade.
While many people think of Macy’s and its famous Thanksgiving parade, there is much more to this beloved department store. Like JCPenny, Macy’s also offers a strong selection of products, including clothing, cosmetics, shoes, and home goods. Where Macy’s differs is that it has slightly more high-end designer labels and a better loyalty program for Macy’s credit card holders. As a bonus, Macy’s has also integrated Toys “R” mini-shops inside 400+ stores since 2022.
3. Dillard's
Dillard's is very similar to JCPenny in that it sells goods at similar prices.
- Founded: 1938
- Number of stores: 282
- Number of states with locations: 29
- Total revenue: $6.99 billion
Dillard's the Unknown
Dillard's offers 282 stores across 29 states.
Unfortunately, Dillard's doesn’t quite have the name recognition of Kohl’s or Macy’s, but it’s still a JCPenny competitor. Founded in 1938, Dillard’s took advantage of shopping mall growth and began offering a similar selection of clothing and goods as JCPenny. If Macy’s is a more expensive competitor, Dillard’s and JCPenny are very similar in pricing and product selection.
4. Belk
Belk budget-friendly department stores have been open since 1888.
- Founded: 1888
- Number of stores: 290
- Number of states with locations: 16
- Total revenue: $3.7 billion
The Regional Belk
Belk stores are located in only 16 states as they are regional-specific locations.
Very much a regional competitor to JCPenny, Belk is heavily concentrated in the southeastern United States, though its stores reach into Texas and as far north as the Carolinas. Belk excels because it caters to its store locations to match the shopping tastes of its more localized shopping partners. This also means stronger community involvement, which has won over loyalty just as much as its value-priced clothing, home goods, shoes, and accessories.
5. Bealls
Bealls has a strong reputation for being value-friendly for middle-class shoppers.
- Founded: 1915
- Number of stores: 68
- Number of states with locations: 1
- Total revenue: $1.8 billion
The Florida Store
All of Beall's 68 locations are in Florida.
As a Florida-exclusive retailer, Bealls is designed to entice Florida shoppers away from JCPenny, Macy’s, and higher-end stores like Nordstrom. Still run by fourth-generation family members, Bealls also offers Burke’s Outlet as part of its distribution network, which includes 600 stores in 23 states. However, Bealls has kept its focus by emphasizing the right price for budget-conscious shoppers, especially in difficult economic times.
6. TJ Maxx
TJ Maxx locations are increasingly popular with shoppers.
- Founded: 1976
- Number of stores: 1,316
- Number of states with locations: 51 (includes Puerto Rico)
- Total revenue: $54.91 billion
You to the Maxx
TJ Maxx offers brand-name items for less, and shoppers line up to check out.
The TJ Maxx brand isn’t a department store quite like JCPenny, but it has undoubtedly been grabbing JCPenny's market share. With stores usually found in strip malls, the TJ Maxx brand, which includes Marshalls, offers some of the best pricing in the retail space for name-brand clothing, home goods, accessories, luggage, shoes, and jewelry. TJ Maxx is a definite draw for budget-conscious shoppers looking to extend their money as far as possible.
7. Boscov’s
Boscov's currently offers 51 stores in 9 states.
- Founded: 1914
- Number of stores: 51
- Number of states with locations: 9
- Total revenue: $1.4 billion
Family-Friendly Shopping
Boscov's offers a selection of items similar to that of JCPenny.
The family-friendly Boscov’s is another regional-friendly department store with around 50 locations in 45 cities. Like Beall’s, Boscov’s is still run by family members who focus on maintaining the store’s emphasis on budget-friendly shopping and customer service. Boscov’s stores offer various goods, including apparel, cosmetics, and home goods.
8. Target
Target has put the squeeze on JCPenny as a one-stop shop.
- Founded: 1902
- Number of stores: 1,963
- Number of states with locations: 51
- Total revenue: $107.4 billion
Target Rocks
Target stores not only match JCPenny but also include grocery items.
If any stores can best be associated with the decline in sales for JCPenny, it’s likely Target and Walmart. Its convenience and broader product selection, including groceries, have helped make Target a one-stop shop for most customers. Best of all, Target has inked many exclusive brand partnerships that have helped raise the profile of its clothing, cosmetic, and grocery lines. When you add Target’s partnership with CVS, it is a one-stop shop.
9. Walmart
Walmart is a retail giant that has stolen market share from JCPenney.
- Founded: 1962
- Number of stores: 4,617
- Number of states with locations: 52
- Total revenue: $648.12 billion
Retail Giant
JCPenny stores are having a hard time competing with Walmart.
The world’s largest retailer, Walmart, has helped create a retail environment that has led to significant declines for mall department stores. Walmart’s perceived value across almost all of JCPenny’s product lineup has driven customers into Walmart stores by the truckload. There is a reason why Walmart is often considered the most powerful retailer in the world: It offers a similar budget-friendly shopping experience but is also a one-stop shop.
10. Von Maur
Von Maur stores are available in 15 different states, mostly in the Midwest.
- Founded: 1872
- Number of stores: 38
- Number of states with locations: 15
- Total revenue: $620 million
The Family Von Maur
Von Maur stores are still family-owned but add a slightly more name-brand experience.
Like a few other names on this list, Von Maur is another family-owned brand that has maintained its original appeal as a family-friendly shopping location. While Von Maur is more region-specific in the Midwest, it’s gained on JCPenny. However, it offers a slightly more upscale shopping experience while still looking to maintain prices that appeal to middle-class families. Von Maur distinguishes itself by offering slightly more upscale and designer brands, which can cater to a more upper-middle-class customer.
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