Clever Inside Out 2 infographic shows the power of colour in emotional marketing

Disney and Pixar's Inside Out 2 reprises the successful character designs of the first film, with the powerful use of colour to represent and personify the emotions of Joy, Sadness, Anger, Fear and Disgust.

Over on Instagram, someone has delved deeper. If colours are combinations of the primaries, what happens if we combine different emotions. The result is an infographic showing the colour combinations for more complex emotions ranging from nostalgia to resentment.

The 'emotional intelligence network' Six Seconds says its visual helps us consider complex mixes of feelings that "don’t cancel out but rather layer up". But it will also be interesting for anyone considering the power of colour theory in emotional marketing. I'm not sure about all of these. I'd say irony is a technique more than an emotion, but it does show more some of the subtle mixes of emotions that we can communicate. And some people are saying they finally understand the MasterCard branding.

Get the Creative Bloq Newsletter

Daily design news, reviews, how-tos and more, as picked by the editors.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

Already have an account ? Sign in here

*Read 5 free articles per month without a subscription

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.