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Absolut Vodka Reimagines Andy Warhol With Limited-Edition Release Inspired by Long-Lost Painting
By Pedro Wolfe,
16 hours ago
(Photo: Absolut Vodka) Absolut Vodka has teamed up with The Andy Warhol Foundation to unveil a limited-edition bottling inspired by a recently discovered original work. Available exclusively through global travel retail before rolling out nationwide in September, the release encapsulates a sliver of spirits history long rumored to have been lost to time. Warhol first collaborated with the brand in 1985 on a black- and pink-hued screenprint of the Absolut Vodka bottle. The piece inspired a smash-hit advertising campaign, eventually paving the way for more artist collaborations down the road; to date, Absolut has reportedly commissioned over three hundred and fifty artists to reinterpret its iconic silhouette, with famous entries from Keith Haring, Kurt Vonnegut and Ed Ruscha. In 2020, a second piece dubbed Absolut Warhol "Blue" mysteriously surfaced at auction after seemingly vanishing for decades. Reportedly commissioned alongside the original screenprint, the collector's item trades out neon-soaked colors for soothing shades of cobalt, navy and indigo. [caption id="attachment_74438" align="aligncenter" width="450"] Absolut "Blue" (Photo: Absolut Vodka)[/caption] Commemorating the occasion, Absolut is rolling out a limited run of bottles designed in the likeness of the once-elusive piece. While the painting is destined for Stockholm's Museum of Spirits, art fans can pick up 750-milliliter renditions beginning in September at $24.
“We are thrilled to collaborate with The Andy Warhol Foundation to reintroduce this timeless Absolut Warhol artwork to the public," Deb Dasgupta, vice president of global marketing at Absolut Vodka, said in a news release . "Embracing our values of inclusivity and a commitment to fostering a culture of boundless creative expression, we aim to unite diverse voices and spark meaningful conversations to inspire positive change through the transformative power of art."
If you're looking to take the artistic influences a step further, Absolut has you covered. The brand has put together a labor-intensive milk punch recipe that spotlights cornflakes and bananas, famously two of Warhols's favorite foods. If you have three days to spare and aren't intimidated by fat washing or milk clarification , find the details below:
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