Calling all fashionistas and savvy shoppers — Amazon Prime Day is officially on the way. The summer sales event arrives on July 16 through July 17, and it’s promising thousands of clothing and accessory deals to refresh your wardrobe for the season.
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Whether you’re rounding out your summer capsule wardrobe with versatile shirt dresses , cute summer sandals , and trendy sunglasses , or looking to re-stock your rotation of basics from workout clothes to socks and t-shirt bras , Amazon Prime Day is the best time of year to grab it all in one go — at a fraction of the cost. Looking for a beach bag before vacay? Chances are a top-seller will be on sale. Need a flattering and affordable swimsuit by the weekend? Speedy Prime shipping’s got you covered.
Ahead of all the Prime Day beauty deals and Amazon shoe sales that are slated to drop later this month, we’re already spotting early bird flash deals on essential bodysuits , stylish jewelry, chic shoulder bags , and so much more that you can shop right now. But, the only way to have it all at your doorstep in a matter of days — and get access to the not-to-miss deals on July 16 — is to sign up for a free 30-day Amazon Prime trial below.
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Top Early Amazon Prime Day Fashion Deals
Shaperx Seamless Sculpting Shapewear Bodysuit
#1 Amazon Bestseller in Women’s Shapewear Bodysuits
7K+ bought in past month
$30.99 $47.99
35% off Buy Now at amazon The Shaperx bodysuit is a certified all-star on Amazon for its waist-snatching support and affordable shapewear price point. It’s a great wardrobe building block — wear it for added coverage and shape under a sheer summer dress or team it with a flowing midi skirt as a bust-lifting tank.
Editor testing and review notes : “Since I purchased the Shaperx bodysuit in January, I’ve worn it at least once a week. It has made a practical addition to my winter, spring, summer, and fall arsenal. It’s incredibly light, allowing me to wear it alone on warm weather days or with a blazer on cooler ones. Plus, it’s flattering, shows off my curves, and can be dressed up or down in seconds. ”
Price upon publish date of this article: $30.99
Sojos Retro Oval Sunglasses
#1 Amazon Bestseller in Women’s Sunglasses
60K+ bought in past month
$15.99 $19.99
20% off Buy Now at amazon These vintage-inspired sunnies are trending on TikTok right now and have earned the top spot on Alix Earle’s curated Amazon Storefront . The universally flattering oval shape won’t overwhelm your face, while gold hardware practically doubles as jewelry.
Price upon publish date of this article: $15.99
The Gym People Longline Wirefree Sports Bra
#1 Amazon Bestseller in Women’s Sports Bras
6K+ bought in past month
$22.99 $26.99
15% off Buy Now at amazon This longline sports bra from The Gym People doubles as a tank for easy-dressing when the temps are blazing. It’s stretchy, sweat-wicking fabrication will keep you dry, comfy, and supported, whether you’re hitting a workout class or heading to the coffee shop.
Price upon publish date of this article: $22.99
Levi's Women's 501 Original Shorts
#1 Amazon Bestseller in Women’s Denim Shorts
1K+ bought in past month
$25.77 $32.72
21% off Buy Now at amazon It’s not summer without a pair of trusty Levi’s 501 denim shorts. They’re Amazon’s top seller year after year and come in a wide range of denim washes and distressing for under $30 today.
Price upon publish date of this article: $25.77
Jw Pei Orla Weave Handbag
#11 Amazon Bestseller in Women’s Top-Handle Handbags
200+ bought in past month
$109.65 $129
15% off Buy Now at amazon Jw Pei makes some of the most luxe-looking affordable handbags on the market, so snagging it on rare sale is always a well-worthy steal. It’s marked down in white, brown, and black colorways right now, and features an intricate vegan leather woven design, shiny bar top handle, and removable crossbody strap.
Price upon publish date of this article: $109.65
Zesica Summer Boho Maxi Dress
#4 Amazon Bestseller in Women’s Dresses
1K+ bought in past month
$49.99 $66.99
25% off Buy Now at amazon Peasant-inspired dresses continue to trend for summer 2024, and this affordable maxi style is bound to be a go-to in any summer capsule wardrobe. It comes in dozens of colors to suit your style, with a flattering shirred bodice, adjustable tie straps, and flowy tiered skirt.
Price upon publish date of this article: $49.99
Reebok Unisex Club C 85 Sneakers
100+ bought in past month
$54.90 $90
39% off Buy Now at amazon White sneakers are an everyday essential for their comfort and versatility, as they can easily pair with everything from dresses to denim for work and play. Reebok’s retro Club C ‘sneaks are simple and classic, with durable leather uppers and plush EVA midsole cushioning.
Price upon publish date of this article: $54.90
Allhola 14K Gold Hoop Earring Multipack
#1 Amazon Bestseller in Women’s Hoop Earrings
8K+ bought in past month
$10.79 $19.99
46% off Buy Now at amazon Need a jewelry box refresh? Start with this top-rated earring set that offers a variety of gleaming gold hoops.
Price upon publish date of this article: $10.79
Bali One Smooth U Ultra Light T-Shirt Bra
#1 Amazon Bestseller in Everyday Bras
1K+ bought in past month
$19.94 $48
58% off Buy Now at amazon Amazon Prime Day is a great time to re-stock on essential T-shirt bras while prices are low. Bali’s seamless style features cooling mesh lining, convertible straps, and bust sizing from B to DD.
Price upon publish date of this article: $19.94
Gegekoko Oversized Summer Casual T-Shirt
#1 Amazon Bestseller in Women’s T-Shirts
1K+ bought in past month
$19.99 $29.99
33% off Buy Now at amazon This stylish oversized t-shirt comes in rainbow’s worth of color options to refresh your tired tee collection. Tuck it into denim shorts for an effortlessly cool daytime look, or throw it over a swimsuit as a coverup by the pool.
Price upon publish date of this article: $19.99
Hanes Ultimate Comfort Toe Seamed Ankle Socks, Pack Of 6
#1 Amazon Bestseller in Women’s Activewear Ankle Socks
20K+ bought in past month
$10.63 $18
41% off Buy Now at amazon Re-stock your sock drawer with this reliable back of ankle socks. Whether you’re slipping them into sneakers or sandals, they won’t leave your feet sweaty and hot, thanks to Hanes’ X-Temp technology that regulates body temperature and wicks away moisture for cool comfort.
Price upon publish date of this article: $10.63
Charmo One Piece Ruched Tummy Control Swimsuit
#10 Amazon Bestseller in Women’s One-Piece Swimsuits
300+ bought in past month
$36.99 $44.99
18% off Buy Now at amazon Got a beach day or pool party coming up? Prime Order this flattering one-piece that comes with a built-in bra, tummy control support, and adjustable straps for the perfect fit.
Price upon publish date of this article: $36.99
Furtalk Wide Brim Straw Sun Visor
#1 Amazon Bestseller in Women’s Sun Hats
10K+ bought in past month
$19.99 $22.99
13% off Buy Now at amazon If you’re in the market for a ray-blocking straw sunhat that doesn’t damage your ‘do, allow us to introduce you to this Amazon customer favorite with over 9,000 five-star reviews. It secures like a visor with a stretchy elastic straps, and can be rolled up to slip into your beach bag or vacay luggage.
Price upon publish date of this article: $19.99
Baleaf High Waist Biker Shorts
#3 Amazon Bestseller in Women’s Athletic Shorts
7K+ bought in past month
$14.98 $26.99
44% off Buy Now at amazon Biker shorts are an ideal summer swap for workout leggings in the summer, but they also can ground casual outfits with an oversized tee — think Princess Diana’s iconic bike shorts street style with crew socks and chunky sneakers . This pair comes equipped with handy side pockets for your phone or keys, and is made with durable and breathable compression fabric that snatches the waist.
Price upon publish date of this article: $14.98
Kuailu Thong Cushion Sandals
#1 Amazon Bestseller in Women’s Flip Flops
4K+ bought in past month
$15.99 $19.99
20% off Buy Now at amazon Thong sandals are a must in the summer, but plastic or rubber styles can leave you with blisters after long days on your feet. Not with this pair from Kuailu — fabric straps are super soft between the toes, while a cushy memory foam footbed made of yoga mat feels like walking on clouds.
Price upon publish date of this article: $15.99
When is Amazon Prime Day 2024?
Get excited, because Amazon Prime Day is almost here. The mega sale arrives on July 16 at 12:01 AM PDT and will last through July 17 at midnight. It lasts a mere 48 hours, where you can stock your cart with wardrobe basics, trendy pieces, and high-style accessories at rare price drops you won’t find anywhere else. It’s your only chance to shop thousands of fashion deals with speedy shipping until the fall, when the second installment of Prime Day, also known as Prime Big Deal Days, is expected to return in October. Early deals are expected to roll in as the event draws closer, but you’ll want to start shopping early in the morning on July 16 to make sure your sizes don’t sell out.
What to Expect from Amazon Prime Day Fashion Deals
Calling all fashionistas — get ready to shop thousands of amazing clothing and accessories deals on July 16, from standout Amazon bestsellers, TikTok-famous standouts, to editor-loved wardrobe staples. During Amazon Prime Day, you can look forward to serious price drops across every apparel category, including stylish denim like baggy jeans and shorts, crossbody bags and travel-ready totes , high-impact sports bras , underwear multipacks, comfortable walking shoes , women’s socks , minimalist jewelry , and so much more .
During the last installment of Prime Day, October’s Prime Big Deal Days offered steals up to 70 percent off on bestselling fashion pieces — many of which are already seeing early price drops for Prime Day 2024. Think: Over 40 percent off the viral Shaperx Bodysuit and Levi’s bestselling denim, dozens of dollars off staples from nipple covers to jewelry organizers , and even 60 percent off luxury items from brands like Sergio Hudson and Sensi Studio. We’re manifesting similar sales to make a comeback this July at even steeper steals, like The Drop’s bestselling slip skirt, adidas gym shoes , chic wedding guest dresses , and rare deals on designer handbags.
Do I Need to Be a Prime Member to Shop Amazon Prime Day Deals?
If you want to participate in all that Prime Day has to offer, you’ll need a Prime Membership to access all the exciting deals. Unlike typical deals that anyone can shop from Amazon year round, Prime Day is an exclusive shopping event that offers thousands of steals to retailer insiders, with all the same perks like two-day shipping, free or discounted delivery fees, and convenient order pick-ups at Amazon lockers in select locations. Pro tip: If you’re not already a Prime member, you can sign up for a free 30-day Amazon Prime trial right now to enjoy all the fashion and accessory sales.
Smart Ways to Shop Amazon Prime Day Deals 2024
It’s important to strategize your shopping spree for Prime Day, because millions of other shoppers will be eyeing the same items you’re coveting. To narrow down your search and snatch up the absolute best deals of the season, utilize these trusty tips:
- Become an Amazon Prime member: First thing’s first: Make sure your Prime membership is active, or sign up for a new account so you have access to all the deals. If you are not a Prime member, you can enroll in a free trial now, which lasts through the sales event for 30 days.
- Set deal notifications: If you’re coveting specific fashion items, you can get notified whenever Amazon drops their prices by creating a Wish List. To do this, head to the Amazon app and tap the “Wish List” icon. Select “Create a List,” go to “Settings,” and then “Notifications” and turn on the “Deals” option. Then, find your desired product and “Watch This Deal.” Amazon will send you alerts as soon as the item goes on sale.
- Check for verified sellers: To avoid spending precious time and money on counterfeit fashion items, you’ll want to ensure that you’re ordering from a verified storefront. Examine the “sold by” sections in the product description and check to see if it says “Amazon” or the brand’s name. If an item is available for Prime Shipping or has an Amazon Choice badge, these are also sure signs that the brand is a vetted Amazon market partner.
- Shop Amazon’s storefronts: Amazon provides influencers and tastemakers (like Alix Earle ) platforms to curate recommendations with personal Amazon storefronts, which is a great place to kickstart a winning shopping spree. The Amazon Luxury Storefront curates coveted designer brands from Gucci to Marc Jacobs that see exclusive discounts during Prime Day, while Amazon’s Shop by Shopbop features newly-released items that reflect the latest luxury trends. You can also head to the Amazon x Rent The Runway page to find pre-loved pieces with incredible price points and speedy shipping.
- Sort deals by Amazon bestsellers: Browse all the bestsellers in Amazon’s catch-all Women’s . From there, you can narrow down your search with handy filters for accessories, clothing, handbags, shoes, and more.
- Don’t hesitate on a good lightning deal: Prime Day is a 48 hour event full of flash sales, however Amazon also offers lighting deals on popular items that can disappear within just a few hours. “Lightning deals” entail limited amounts of discounts on a single item for a short period of time. If you spot an item on your wishlist with a steep price drop, it’s best to snag it ASAP, because it the sale could end at any moment.To find these deals, go to the Today’s Deals and select for “fashion.” Remember that these deals are only available until supplies last or the promotion period for the deal ends, and lightning deals typically have a limit of one purchase per customer.
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Meet the Author
Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes and edits shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. She’s reported several installments of Amazon Prime Day at WWD and will continue to update this extensive shopping guide for the best Amazon Prime Day clothing and accessories deals throughout the shopping event.
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