According to two TikTok posts shared by influencer Essence Jenai, she was hired as a brand ambassador for Hogan’s new beer brand on a one-week contract. This included appearances at parties and various promotional events. After one day, however, Jenai claims she was fired after meeting with the former wrestler in person for the first time, implying she was hired through a booking agency.
“@Hulk Hogan thanks for making it clear that you don’t work with BLACK brand ambassadors,” Essence captioned her first TikTok, where she shares images from the first in-store event alongside Hogan. She doubled down with her comment within the clip, that read, “POV: Hulk Hogan paid you to be a brand ambassador and canceled your contract the next day because he realized you were a BLACK brand ambassador.”
She provided further documentation within a second clip, where a text exchange indicates she was let go under the guise of the rest of their events being cancelled. Upon checking social media, however, Essence discovered that the show went on without her and another Black woman she worked with, but featuring three non-Black women, instead.
VIBE has reached out to Real American Beer for comment.
After sharing her story, many remarked that the accusation doesn’t seem far-fetched considering Hogan, né Terry Bollea, was fired from the WWE in 2015 over a recording of him repeatedly using the n-word — though he was reinstated in 2018.
A separate report by Marc Lamont Hill claimed Hogan called Dwyane “The Rock” Johnson the n-word as well as “sambo” within transcripts from the same recording.
Hogan released a statement after the offensive audio went viral.
“Eight years ago I used offensive language during a conversation. It was unacceptable for me to have used that offensive language; there is no excuse for it; and I apologize for having done it.
“This is not who I am,” the statement continued. “I believe very strongly that every person in the world is important and should not be treated differently based on race, gender, orientation, religious beliefs or otherwise. I am disappointed with myself that I used language that is offensive and inconsistent with my own beliefs.”
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