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YouTube TV To Offer $60 Discount For NFL Sunday Ticket During Back Together Weekend
By James Foglio,
2024-07-12
YouTube TV will offer a $60 discount for NFL Sunday Ticket during the annual Back Together Weekend on Saturday, July 27 and Sunday, July 28, according to Sports Business Journal NFL reporter Ben Fischer.
Fischer covered the antitrust trial in which a jury ordered the NFL to pay $4.7 billion for violating antitrust laws in distributing out-of-market Sunday afternoon games on a premium subscription service.
NFL Sunday Ticket is a football broadcast package that provides all out-of-market regular season Sunday games
NFL Sunday Ticket is a sports broadcast package that shows all out-of-market regular season Sunday NFL games not available on local CBS, FOX, or NBC networks.
Moreover, Sunday Ticket customers have already received the notice of automatic renewal for early August. With the $60 discount, the new cost is $389 for those who pay $72.99 per month for the basic service.
The regular cost for NFL Sunday Ticket is $449 (or four payments of $112.25 a month).
Unfortunately, YouTube TV’s special offer for Sunday Ticket ended May 16. The streaming service charged just $179 for the full season (or four payments of $44.75 a month). That offer gave fans $170 in savings.
New subscribers to YouTube TV also get $45 off their first three months ($57.99 per month), giving users a potential $215 in savings.
YouTube TV charges $449 for NFL Sunday Ticket
With the special offer, the full price of the NFL Sunday Ticket add-on was $349 for the entire season. The add-on comes on top of a YouTube TV base plan ($72.99 per month after the first three months).
Additionally, ESPN proposed dropping the price to $70 for the full season and to sell single-team packages. However, an email from Brian Rolapp, the NFL’s chief media and business officer, revealed in court that the league wasn’t interested.
“Our model is the best in the world,” Rolapp said during the league’s trial while comparing exclusive TV deals. All of the NFL’s games “run free over the air.”
“We try to think about what the fan wants and get as much distribution as possible.”
Local CBS, Fox, and NBC affiliates broadcast games for teams in their regions. To view games outside those areas, fans would need a Sunday Ticket subscription.
Without a VPN, the out-of-market games will be blacked out.
For that reason, football fans are flocking to YouTube TV because the streaming service offers the best deals.
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