Hey Dude is partnering with “My Little Pony” to launch a new collection ahead of back-to-school season, available to shop now. The launch includes a platform sneaker and a slip-on shoe in two colorways, all of which are inspired by the popular toy and media franchise.
The collection is described as “helping fans step into a world where magic, friendship, comfort and style collide.”
The first shoe is the Hudson Lift My Little Pony, a women’s platform sneaker retailing for $89.99. The white shoe features a canvas upper with a pink, green and yellow rainbow design and a My Little Pony charm. The platform measures 1.7 inches.
The collection also includes the Wendy My Little Pony, a pink slip-on shoe available in women, youth and toddler sizes. It features rainbow woven laces, a textile upper and My Little Pony imagery on the heel. The shoe retails for $74.99.
The Wendy is also available in a youth and toddler size in a mineral blue and lavender colorway featuring My Little Pony graphics across the shoe. At $54.99, it features a canvas-printed upper and a glitter heel. All of the shoes in the new collection feature a lightweight outsole, a removable foam insole and an easy-on system.
Hey Dude has also recently collaborated with Lee on a summer-focused collection with a campaign starring Chase Stokes of “Outer Banks.” In addition to partnerships, parent company Crocs Inc. is looking to improve Hey Dude’s sales with the opening of 30 stores in 2024 . Terence Reilly recently returned to Crocs Inc. from Stanley to helm Hey Dude.
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