NFL Teams with the Highest and Lowest Concession Prices

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There is nothing like spending the afternoon at a stadium full of fans watching your favorite team battle with an opponent. This is doubly true during football games, which have a firm grasp on being the most popular sport in America. However, as fun as it is to attend these games, there is also the question of how expensive it’s becoming to do so. For better or worse, you should expect to spend hundreds and hundreds of dollars to enjoy an afternoon at your city’s NFL stadium.

To identify the NFL teams with the most and least expensive concession prices , 24/7 Wall St. reviewed data compiled by the NFL Team Marketing Report 2023 . Teams are ranked on the reported sale price of a 16-ounce beer and a hot dog at their home stadium during the 2023 regular season. In the case of a tie, the team with the higher average ticket sale price during the 2023 season ranks higher. All ticket and concession price data is from the 2023 TMR. There is also supplemental data on stadium capacity and home game attendance from ESPN and BetMGM .

Why Is This Important?

Football teams are America's most successful sports teams, and they need consistent revenue streams to become worth billions of dollars. Many teams get that from TV rights, sponsorships, partnerships, and streaming deals. However, much of a team’s income is also from concessions, which has become a huge money maker. As teams make more money, they boost the local economy with jobs, additional entertainment venues, and even more sponsorships.

How Have Concession Prices Changed?

While there is no question that concession prices at NFL games are pricey, even at the least expensive stadiums, it's also true that prices have steadily risen over the last 20 years. Using data from Statista , we can see that the average concession stand price in 2006 in the NFL once stood at $5.70 for a beer, $3.64 for a hot dog, and $3.35 for a soft drink. Fast forward to 2023, beer has jumped to $8.81, $6.11 for a hot dog, and $5.47 for a soft drink. This equals a 42% price increase for beer, 50% for a hot dog, and 48% for a soft drink.

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