Ticketing Platform Eventnoire Receives An Investment From Diageo-Backed Company Pronghorn

Pronghorn has invested in a Black-owned company disrupting the event and spirits sector.

As AFROTECH™ previously reported, Pronghorn aims to pump $2.4 billion in “economic value” into the Black community by cultivating their growth in the spirits industry. With a goal in 2022 to invest in 57 Black-owned spirits brands by 2032, the firm also provides guidance to Black founders as well as employment opportunities. It is already working toward placing individuals in 1,800 roles within the sector.

Pronghorn has invested in numerous companies in the spirits industry, including Tequila with Friends, Den of Thieves, Ego Tequila, and singer Ciara’s Ten To One.

Joining the lineup is Eventnoire, an event management and online ticketing platform created by Jeff Osuji. According to a press release, Eventnoire has over 10,000 venues and event organizers and a network of 400,000 influencers across North America and Africa, solidifying the company as a leader within the ticketing sector that is expected to reach $94 billion in 2026.

Prior to Pronghorn’s investment, Eventnoire had 231% growth in 2023 and is on track to surpass these numbers in 2024 as the investment will allow for it to expand its platform and team as well as improve its application. Additionally, the company will partner with Black-owned spirits brands and have access to Pronghorn’s directory of event curators and direct consumer channels.

“Eventnoire is thrilled to partner with Pronghorn and we look forward to a strategic partnership that will allow us to continue to grow while driving innovation and inclusivity in the spirits industry together,” Osuji said in the news release. “Culture drives innovation and together I believe the work we do will impact generations and transform the spirits industry as we know it.”

Pronghorn Co-Founder Erin J. Hall commented:

“Partnering with Eventnoire is a seamless fit for Pronghorn, as this partnership opens doors to unparalleled growth and collaboration within the special events and spirits industries. Together, we’ll elevate event experiences, forge meaningful connections with emerging Black spirits founders, and redefine the landscape of celebration.”