Kelce brothers collaborate on new cereal

Jason and Travis Kelce are collaborating with General Mills to create their own cereal called the “Kelce Mix.”

The cereal will feature a combination of the three most popular Genral Mills cereals: Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs.

The brothers’ faces will be on the front of the box, with cartoons of them on the back.

The Inquirer reports that Jason Kelce said he thought it was going to taste terrible, but it’s actually good! They also report that Travis Kelce claimed in a statement, “I’ve said that I’d eat a whole box of Reese’s Puffs cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal aisle.”

According to the Inquirer, other favorite cereals – including Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs – will be labeled as “Kelce’s Picks.”

General Mills says the cereal will be available nationwide in September.

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