The company announced it will be “revising” its latest ad, which featured the model in a “coveted classic” sneaker from the ’70s to honor the 52nd anniversary of the Munich Olympics.
During the 1972 Summer Games, 11 Israeli athletes and one German police officer were killed by a Palestinian militant group.
Adidas apologized for its ad campaign with Bella Hadid. Adidas The brand called “any reference” to the Munich massacre “unintentional.” GC Images
Adidas apologized for the “unintentional” reference to the terrorist attack in a statement Thursday.
“We are conscious that connections have been made to tragic historical events — though these are completely unintentional — and we apologize for any upset or distress caused,” the brand said.
“As a result we are revising the remainder of the campaign. We believe in sport as a unifying force around the world and will continue our efforts to champion diversity and equality in everything we do.”
The company is “revising” the campaign. Adidas In it, Hadid wore a “coveted classic” shoe from the 1970s. GC Images
The relaunch honored the 52nd anniversary of the Munich Olympics. GC Images At the time, 11 Israelis and one German police officer were killed by a Palestinian terror group. Getty Images
However, pictures of soccer player Jules Koundé, rapper A$AP Nast, musician Melissa Bon and model Sabrina Lan wearing the sneaker for the ad are still on Adidas’ social media.
The American Jewish Committee slammed the company Thursday for Hadid’s involvement in the shoot.
“For Adidas to pick a vocal anti-Israel model to recall this dark Olympics is either a massive oversight or intentionally inflammatory. Neither is acceptable,” the AJC said, calling Hadid’s participation an “egregious error.”
The American Jewish Committee called the half-Palestinian model’s participation in the ad an “egregious error.” Bettmann Archive She has been a vocal supporter of the Palestinians amid the Israel-Hamas war. TheImageDirect.com
The campaign came two months after Hadid sported a vintage keffiyeh dress , inspired by the traditional Arab headdress, to the Cannes Film Festival and wrote via Instagram Stories, “Free Palestine forever.”
She is half-Palestinian, as her father, Mohamed Hadid, was born in Nazareth in 1948 — the same year that 750,000 Palestinians were displaced from their homes — and became a refugee in Syria.
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