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Momence Aims To Make Running Ad Campaigns a Breeze for Fitness Brands
By Collin Helwig,
2024-07-19
Momence Ads Manager helps gyms, studios and wellness centers launch ad campaigns without having to navigate confusing platforms or invest in a media agency
What once took days – even months – of thinking, planning and execution may now only take a fraction of that time.
Momence , a software provider for fitness studios, gyms and wellness centers, has launched Momence Ads Manager, a program that helps fitness businesses launch ad campaigns without having to navigate confusing platforms or invest in assistance from a consultant or media agency.
Advertising isn’t just helpful, but necessary for business growth, Momence argues. It’s also something most fitness businesses can struggle with.
“We’ve heard first-hand from owners that they’ve failed to run ads themselves and so they either stop advertising altogether or leave it to consultants or media agencies to run their ad campaign for them,” said Vojta Drmota, co-founder and CEO of Momence. “All because the Meta Ads Platform is just too complex or difficult for owners to understand their return on investment.”
credit: Momence
Momence is stepping in to better address that vital task. Momence Ads Manager takes existing customer and lead contact data and uses it to establish lookalike, inclusion, or exclusion audiences. Doing so allows brands to attract customers that are similar to their existing customer base and therefore more likely to join.
“This is truly game-changing for owners as they’ve spent so much time curating this unique community of members and now they can easily attract more like-customers by leveraging the data from inside of Momence,” Vojta said.
credit: Momence
According to Momence, it’s the “only software provider in the fitness and wellness industry to offer owners the ability to easily build out, launch, optimize, and report on the performance of their ad campaigns all inside a single platform solution,”
“This means for the first time you can truly understand if your marketing efforts are worth optimizing or doubling down on,” Vojta said.
This innovation represents another step in Momence’s mission to become the fitness and wellness industry’s top all-in-one software platform. It recently helped Atlas Yoga and The Studio , a pair of boutique fitness brands, grow exponentially, spurring additional and proactive lead generation while establishing top-notch customer service.
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