Manchester City have announced the launch of 'The Ladder [Man City]' , a unique gaming experience that merges the excitement of football with the global phenomenon of Fortnite.
This initiative marks City as the first football club to create an official Fortnite Creative Map, reflecting the club's innovative spirit.
A dynamic Man City-themed gaming world
The new map, inspired by Manchester City's iconic symbols known as ‘glyphs,’ features 11 themed arenas.
Gamers can explore levels such as the ‘blue moon,’ inspired by the famous City anthem, and the ‘bee’ level, which pays homage to Manchester's worker-bee symbol.
The map was designed with support from Karta and offers a thrilling one-v-one competitive experience.
Players compete in intense matches, climbing the ranks based on their performance. Winners ascend to higher arenas, while those who lose move to lower levels. The ultimate champion is crowned in the final round at Arena One.
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Special launch celebrations - Manchester City & Fortnite
To celebrate the launch, Manchester City will release special content during the men’s first team pre-season tour in the US, including activations around their fixture against Celtic Football Club in Chapel Hill, North Carolina.
This new map is part of City’s broader gaming and esports strategy, aimed at engaging both football and esports audiences.
Nuria Tarre, Chief Marketing and Fan Experience Officer at City Football Group expressed excitement about the launch:
“We are delighted to launch our official Fortnite creative map in collaboration with Epic Games for gaming and football fans around the globe to enjoy. This initiative enhances our presence in the competitive gaming space, aligning perfectly with our sports entertainment brand."
Access and engagement
Players can access ‘The Ladder [Man City]’ starting from 4:00 a.m. (ET) on July 20 using the game access code 7124-6951-4339.
This innovative crossover is expected to attract a blend of esports and football fans, offering a new way to experience Manchester City beyond the pitch.
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