Lucky Brand to Launch Workwear This Fall

Lucky Brand is stepping into the growing workwear market.

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The Authentic Brands Group-owned (ABG) denim lifestyle brand announced that it has entered a partnership with Velocity Global Brands for Lucky Brand workwear . Through the agreement, Velocity will design, manufacture and distribute men’s and women’s workwear in the U.S. and Canada.

Launching this fall, the Lucky Brand workwear will incorporate durability, function, quality, and comfort, the brand stated. The line of protective apparel will include coveralls, overalls, bibs, and scrubs, as well as outerwear. Garments will have key workwear attributes such as triple needle stitching, water and odor resistance, and quick dry capabilities.

The collection will be available through select department and specialty stores.

Lucky Brand has evolved into a lifestyle brand, translating its denim roots and Americana aesthetic to a wide range of products like home décor and roller skates .

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“The partnership with Velocity comes at a very exciting time for Lucky Brand,” said Alexandra Rodriguez, VP, brand—Nautica and Lucky Brand at ABG “Growing the brand’s range to include workwear creates another way for consumers to integrate Lucky Brand’s signature style into all aspects of their lives.”

With 20 factory partners in eight countries, Velocity Global Brands offers total brands total sourcing solutions. The company’s brand portfolio includes Quicksilver, Geoffrey Beene, Palm Beach 1922 and Monarchy.

“We are thrilled to expand our partnership with Authentic for Lucky Brand to bring their workwear clothing category to life,” said Chris Laurita, Co-CEO of Velocity Global Brands. “We look forward to offering the Lucky Brand consumer the opportunity to wear their favorite brand at work.”

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