Beyond Meat rolls out a new product not intended to replicate beef, pork, or poultry

Beyond Meat is introducing a new sausage to its lineup, but unlike the company’s other offerings, this plant-based protein product is not meant to replicate a meat product.

Beyond Sun Sausage is meant to be a new kind of protein substitute, with three flavor options—cajun, pesto, and pineapple jalapeño. The plant-based offering is made with a variety of vegetables, fruits and legumes, including spinach, bell peppers, yellow peas, brown rice, red lentils and faba beans, along with avocado oil.

“We’re thrilled to introduce a completely new innovation to the plant-based category,” Dariush Ajami, chief innovation officer at Beyond Meat, said in a statement. “Filled with clean, plant proteins … this launch further exemplifies our industry-leading commitment to raising the nutrition bar for plant-based meats and creating delicious, healthy products.”

The company is leaning into a healthier product as well, as Beyond Sun Sausage delivers 12 grams of protein per link, but has just 1 gram of saturated fat per serving and 0mg of cholesterol.

The company is rolling out the product in a limited fashion initially, selling it exclusively at Sprouts Farmers Markets across the country.

The rollout of the new product doesn’t mean Beyond Meat is moving out of the alt-meat industry, but the diversification comes as the public’s obsession with plant-based burgers has vanished (and funding for the startups that produce those products has fallen to its lowest level in nearly a decade).

Part of the reason for that is that while many people assumed plant-based burgers were much healthier than beef, pork, or poultry, they often weren’t . The products were also more expensive than the foods they were trying to replace, often by as much as 30%. Some consumers did not enjoy the taste, either.

This story was originally featured on Fortune.com