The bottom 5 Super Bowl 58 commercials, according to USA TODAY Ad Meter

Sometimes—for whatever reason—a commercial doesn’t land with audiences.

That scenario intensifies in the highly competitive space on advertising’s biggest stage, with the Super Bowl commercial lineup creating an entertainment surge that can transform small margins into more significant gaps in the pop-culture cosmos.

As always, the reward is in the creative risk and efforts. And though the ads didn’t have the Ad Meter ratings impact of others during Super Bowl 58, it’s still worth giving the nod of respect for those creative efforts.

There’s still time to show your favorite ads some love: The 2024 Replay Ratings are live!