Treasury Wine Estates updates leadership after Daou acquisition

Global wine company acquired Daou in December of last year

– Ben Dollard, president of Treasury Wine Estates, announced changes to his executive lineup following the acquisition of Daou on Dec. 13. The acquisition of Daou, the fastest-growing wine brand in the U.S. last year, led to the creation of two new business units focused on luxury and innovation.

Ben Dollard, president of Treasury Americas, announced changes to his executive lineup following the acquisition of Daou on Dec. 13. This strategic realignment supports Treasury Americas’ commitment to delivering wine experiences and fostering innovation across the portfolio.

Treasury Wine Estates, a global wine company, acquired Daou, the fastest-growing wine brand in the U.S. last year. This acquisition led to the creation of two distinct business units focused on luxury and bold innovation. With brands such as Daou, Beaulieu Vineyard, Frank Family, and Penfolds, the company aims to redefine wine experiences within the luxury space while building on their innovation pipeline to engage new consumers.

Sarah Bakx steps into the role of president, overseeing a lifestyle and innovation portfolio anchored by Matua and 19 Crimes. Her approach is expected to fuel recruitment efforts through innovation, driving forward goals for the U.S. market.

Carl Evans takes on the role of senior vice president of the direct-to-consumer business, focusing on guest experiences at Treasury Americas’ Napa and Paso Robles estates. His marketing expertise and industry knowledge will help to ensure exceptional winery experiences while maintaining the unique identity of each winery, according to the company.

From Daou’s team, Neil Cassidy, previously Daou’s COO, joins as chief value officer, leading strategies, data analytics, and insights.

Elise Spangenberg has been appointed senior vice president of People and Culture. She previously led Daou’s people and strategy efforts and will continue to “build an organization focused on performance, career growth, scalability, and an inclusive culture at Treasury Wine Estates.”

Walter Sorensen, formerly Daou VP of sales, joins as senior vice president of luxury sales, aiming to drive sales strategies for the luxury portfolio.

“These strategic appointments highlight Treasury Americas’ dedication to reimagining its business through a consumer-focused lens, setting a new benchmark for excellence and innovation in the wine industry,” wrote the company in a press release.