Chipotle gives very 'generous' response after social media complaints about portion sizes

At the recent shareholders' meeting, Chipotle's CEO, Brian Niccol, addressed concerns surrounding portion sizes raised by TikTok videos and Reddit posts .

Despite the claims of shrinking portions circulating online, Niccol clarified that there has never been a directive to reduce servings to customers .

He stressed the company's commitment to serving delicious, fresh, and generously portioned custom burritos and bowls.

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In response to the feedback, Chipotle conducted an assessment of its 3,500 restaurants, focusing on locations with outlier portion scores.

Niccol revealed plans to provide additional training and coaching at these locations to ensure consistency in serving sizes of bowls and burritos.

The company is reinforcing the importance of generous portions as a core brand value that has always defined Chipotle and will continue to do so in the future.

Following previous attempts to address accusations of smaller portions, Chipotle faced skepticism for its response.

Niccol's earlier suggestion that customers could request "a little more rice or ... a little more pico" raised eyebrows, prompting the company to further address the portion concerns.

Despite the scrutiny, Chipotle reported an 11% increase in sales in the latest quarter, driven by improved store efficiency and the popularity of limited-time offerings like chicken al pastor.

The company also confirmed that it has no plans for price hikes this year, assuring customers that they can continue to enjoy Chipotle's offerings at current prices.

The CEO's reassurances to shareholders reflect Chipotle's ongoing efforts to prioritize customer satisfaction and ensure consistent, generous portions at all its locations.

By addressing and resolving concerns around portion sizes, Chipotle aims to maintain customer trust and loyalty while continuing to deliver high-quality, flavorful meals that customers have come to expect from the chain.