Zoe, an At-Home Nutrition Testing Startup, Lands $15M

The latest round brings Zoe’s total funding to $118 million for the platform’s comprehensive approach that combines nutrition guidance with stool sample, blood test and blood sugar data

Zoe, a startup that combines at-home testing with informed nutrition guidance, has raised $15 million from New York-based Coefficient Capital as part of an extended Series B round, bringing its total funding to $118 million.

The capital will be used to accelerate Zoe’s U.S. expansion plans, the company says.

Zoe — which means “life” in Greek —  offers consumers a comprehensive look at their health through three at-home tests: a stool sample to discover their gut health; a blood test to determine their blood fat response to a test meal provided by ZOE; and a blood sugar sensor worn for two weeks.

Membership is available following testing, providing results-based food scores, recipes, support and lessons on how to swap, add and combine foods to eat in the most optimal way that is specific to a member’s needs and goals. Members can then retest their gut to see how their microbiome has improved over time.

The Zoe platform currently has over 100,000 members.

For its part, Coefficient Capital is focused on consumer brands that are redefining wellness, having invested in brands such as Oatly, a highly popular oatmilk dairy-alternative brand, Magic Spoon, a low-carb cereal, and hydration brand Hydrant.

The Zoe investment follows Coefficient Capital’s Consumer Trends Survey 2024, which explored ultra-processed foods and the common misconceptions Americans have regarding supposed healthy food and beverages.

Jonathan Wolf, co-founder and CEO of ZOE, is excited that the investment firm has decided to join the science and nutrition company’s mission to improve the health of millions.

“I’m confident their expertise in helping consumer brands to grow across the U.S. will accelerate our own growth,” Wolf continued. “The U.S., like the U.K., is in the midst of a terrible health crisis. The food that our governments tell us is good for us is, in fact, causing us to feel terrible and live fewer healthy years than our parents. The need to make smarter food choices, based on real science, has never been greater.”

Daily30+, a whole food supplement of over 30 plants, is also in the works for the nutrition startup and will roll out in the U.S. in Q4.

The digital nutrition space has seen several notable investments as of late, with investors keen on the concept of merging healthy eating with a science-centered approach.

RxDiet, a New York-based AI-powered personalized nutrition app that generates custom food plans and delivers the ingredients right to members’ doors, just secured $3 million in a seed funding round to expand its ‘food as medicine’ model .

“Telenutrition” platforms that connect consumers with registered dietitians (RDs) for personalized nutrition advice, such as Foodsmart , Nourish and Fay , have also scored with investors, with the three brands each securing funding this year.

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