Snoop Dogg is earning an astonishing $499,300 per day plus expenses to be NBC Sport's Special Olympics correspondent.
The rapper, 52, has been entertaining the masses in Paris , mixing with past and present Olympians. One of his highlight appearances was carrying the Olympic torch.
He also showed up to the equestrian decked out in horse-riding gear. Henry McNamara, an influential entrepreneur, claims he was told by an NBC chief that Snoop Dogg is earning close to half a million per day covering the 2024 Games.
Bild reports he will earn a whopping $14.97 million plus bonuses for his month-long stay in Paris. "I'm doing the things that I do to politically stay correct and just being Snoop Dogg," he said. "That’s what I know how to do the best."
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"I felt like Muhammad Ali. I found out that when you hold the torch, you're a peace messenger," Snoop Dogg said on carrying the Olympic torch. "I was waving, shaking hands, kissing the babies — doing what I do, you understand me? Putting my foot in the pavement, letting the people know that we're here. We're here for peace, love, unity and great sportsmanship."
Snoop has been a big hit on social media. "My mom called me and told me how much she likes watching Snoop Dogg at the Olympics and I had to remind her that she grounded me for buying his CD once," one fan said.
"Snoop Dogg saying 'I am interested in the horses that dance, and giving them carrots and apples' has made my entire week, thank you so much Snoop Dogg," another said.
A third tweeted: "Snoop Dogg at the Olympics has been the perfect entertaining distraction from all the other ---- going on. The man is a whole vibe."
NBC secured a huge $5.72 billion broadcasting deal with the International Olympic Committee in 2014. The U.S. broadcaster has the deal until 2032, meaning they will cover the next two Olympics, including the Los Angeles Games in 2028. NBC could continue the turn to influencers and celebrities to increase its online engagement with viewers.
Celebrity presence, including Snoop Dogg's caused a stir in the stables, according to Carl Hester. He said: "I didn't get to meet him, but of course the talk of the stables was that he was here and everyone was looking for him on the camera. It's great he's enjoying dressage and he was here."
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