NYNext: With built-in tech to stop your snoring, this mattress promises the sleep of the future

In the city that never sleeps, one company is betting people will shell out thousands to spend their nights on the same kind of bed that Mark Zuckerberg, Elon Musk and the NBA’s Jimmy Butler use.

NYNext: How Etsy is betting on New York — and its artists

While Eight Sleep is best known for making mattresses — crowdfunding its first project in 2014 with cash raised on Indiegogo — the brand describes itself more broadly as a “sleep fitness” company .

“Sleep deprivation is the new smoking,” CEO and co-founder Matteo Franceschetti told The Post of the cultural obsession with getting a good night’s rest.

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