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Charli XCX gets wet and wild in new Skims campaign: ‘Don’t have to guess the color of her underwear’
By Samantha Sutton,
7 hours ago
No need to guess the color of her underwear — Charli XCX is putting them on full display.
The “Brat” singer, 32, is the latest celebrity to star in a Skims campaign, joining the likes of fellow artists Sabrina Carpenter and Lana Del Rey , both of whom have posed for Kim Kardashian’s fashion brand this year.
In the newly released ads, shot by famed photographer Petra Collins, Charli models a soaking wet set from Skims’ new Cotton collection, which is set to drop on August 21.
The singer, 32, poses in the rain wearing the brand’s new Cotton collection, which drops on August 21. Skims In several snaps, Charli sports a soaking wet set consisting of a sports bra and bike shorts. Skims
Posing outside in the rain in a white V-neck sports bra and bike shorts, Charli rocks wet curls and minimal makeup.
Additional photos see the “360” singer pairing a tank top with boxer shorts, a zip-up hoodie with black briefs and a cozy cropped tee with leggings — the latter accessorized with an adorable puppy.
In another snap, Charli lounges indoors on a rug, dressed in a gray bandeau top and coordinating sweatpants with two pups by her side.
An additional campaign photo shows Charli with a puppy in her arms, wearing a cropped tee and leggings. Skims
Naturally, Skims shared the sultry photos on Instagram , garnering praise from fans who called the ads “iconic.”
“Ok now that was bratty !” one person remarked, while another quoted Charli’s latest hit, “Guess,” writing, “Is it pretty in pink or all see throughhh.”
“is this supposed to make me want the Skims or want Charli bc I want both help,” someone else joked in the comments section of the accompanying campaign video .
The ads inspired fans to quote the song “Guess” on Instagram, asking if the singer’s underwear was “pretty in pink or all see throughhh.” Skims
Charli seemed to share the excitement, not only posting the photos to her own account, but also sharing a statement in the brand’s press release.
“Skims empowers people to feel confident in their own skin, which is the essence of Brat,” she said. “I am excited to be working with a brand that understands that comfort and style don’t need to be compromised.
“Shooting with Petra for this campaign was a dream and I was so excited to get on set and wear these timeless, sexy pieces,” she continued. “Also the puppies were beyond cute.”
Kardashian noted that teaming up with Charli XCX for the campaign was “so exciting.”
“She is a one of a kind talent who has truly cemented herself as a megastar within music and beyond,” her statement read.
“This is such an exciting time for the brand, and we are honored Charli and Petra chose to collaborate with us as SKIMS is always trying to highlight individuals at the forefront of culture.”
It’s not the only recent instance in which Charli’s made headlines with her underthings.
In her “Guess” music video , which also stars Billie Eilish, the two are surrounded by hundreds of bras and panties, many of them pricey pieces Agent Provocateur.
Seems like Brat summer’s not over yet!
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