Fans ‘Obsessed’ With Donna Kelce’s ‘Iconic' Behavior at Chiefs Opener

Donna "Mama" Kelce kicked off the 2024 NFL season by tailgating and beading Taylor Swift - inspired friendship bracelets while supporting her son, Travis Kelce , during the Chiefs first official game of the year.

Several fans and other celebs joined the doting mom–both in person at the pregame show and online–to celebrate ahead of the season-opener in Kansas City, Mo . Images of Donna making the beaded bracelets– a tradition that's grown popular amongst Swifties before attending one of the pop superstar's concerts–went viral overnight as fans praised her " iconic " behavior.

"Nah, thats it. Mama Kelce making bracelets like her son made a bracelet for Taylor before it all started ? Yeah. They’re endgame. Period," one X (formerly Twitter) user claimed alongside a photo of Donna at the Chiefs tailgate.

"Protect her at all costs," another declared .

"Stop it," a third wrote . "I’m obsessed."

Related: Taylor Swift and Ed Kelce Are ‘Giving In-Laws’ in Footage From First Official Chiefs Game of the Season

"She’s so mama swift coded," someone else joked .

Along with the special tailgate at Arrowhead Stadium–which is also the site of some scenes in Mama Kelce's upcoming Hallmark movie, Holiday Touchdown: A Chiefs Love Story – the Chiefs home field is working with the network to bring fans several festive in-stadium activations.

Among them include the "Star Cam," Hallmark's version of a "Kiss Cam," a themed tailgate photo op experience with hot cocoa and surprises all season long, exclusive giveaways, Hallmark x Chiefs merch and more, per a press release shared with Parade .

“We are extremely grateful for the entire Hallmark team and the unique hometown partnership that’s been created around our two brands and this movie,” Mark Donovan , president of the Kansas City Chiefs, said in a statement. “With the excitement of the start of the football season, and the holiday season on the horizon, there is no better way to highlight this partnership and announce the premiere date than to leverage one of Kansas City’s biggest parties – Chiefs gameday!”

Next: Taylor Swift Fans Think There's a Hidden Message in Her Chiefs Game Day Outfit