Big Ten expansion marks the end of an era for legendary advertisement

With the Big Ten conference expanding to 18 teams officially on Monday, the end of June marks the end of an era for the legendary Big Ten map television advertisement.

The ad takes the viewer from the Rose Bowl Stadium in Pasadena, California, to each of the current 14 Big Ten campus locations from west to east, wrapping up at Rutgers, while “Silver Lining” by Guards plays in the background.

The current iteration of the Big Ten came into effect in 2014 when Maryland and Rutgers joined the conference, expanding to 14 teams for a decade. Now in 2024, Oregon, USC, UCLA and Washington will all be joining the Big Ten.

It’s unclear if the conference will simply adjust their popular advertisement, adding the new the programs, or if they’re scrap the whole thing and go a different direction.

Nonetheless, it’s the end of an era for the Big Ten and the future is officially here for the 18-team conference.