Smooth Gear debuts new product

An Allentown lifestyle clothing company will debut its newest sneakers at a convention in Philadelphia it is sponsoring next month.

“2024 is looking to usher in a new dawn in sneaker culture and we’re excited to be a part of it,” said Smooth Gear CEO and Co-founder Nick Beers.

Beers said the company is introducing its ONE2 model in their newest colorway, New Dawn. This first colorway is set to be released via pre-order on June 1st and will remain open until June 15th.

“This is a sleek, low cut, runner-style sneaker with all day wearability and comfort built with luxurious materials and crafted in this appealing, eye-catching colorway,” Beers said.

Coinciding with the release, Smooth Gear is a sponsor of Philadelphia Got Sole on June 15, which is the city’s inaugural event, put on by Got Sole.

Beers said the company will release exclusive apparel in very limited quantities while also providing access to the New Dawn pre-order.

Smooth Gear is a lifestyle brand which specializes in sneakers and apparel designed for those with classic style who want to be comfortable and confident and stand out by not fitting in, Beers said.

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