Kelce Brothers Have Social Media Laughing With New Business Venture

Former Philadelphia Eagles center Jason Kelce and his brother, Kansas City Chiefs tight end Travis Kelce, are launching a new cereal, and some fans on X (formerly Twitter) couldn't stop laughing about the new brand's promotions.

The brothers are releasing a new brand of cereal with General Mills called The Kelce Mix. The new cereal isn't completely original, but it combines some of the company's top cereals.

Those combined fan favorites from General Mills include Cinnamon Toast Crunch, Lucky Charms and Reese's Puffs.

That blend turned off some social media users, but others were just simply laughing at the released teaser clips advertising the new cereal.

"Clip of Travis and Jason for their new cereal collab!" The Travis Kelce Fan Page wrote.

"OMG no way!! They're hilarious," wrote THEE Kimberly Taylor.

"This way too funny!!!!" Deborah Bouwmeester wrote.

Several other fans simply tweeted "Lol," a tears-laughing emoji or a GIF of a person laughing in response to the clip.

Christine asked how the Kelce brothers were able to each keep a straight face during the cereal's promotional shoot.

"How did they not laugh during this?" she asked.

The Kelce brothers discussed the new cereal's advertising campaign during their latest episode of their podcast, "New Heights."

"We got a bunch of cereal on our hands so expect some really fun stuff," said Travis, via The Daily Mail's Emily Selleck .

"This is like full circle for us. We were watching General Mills cereal commercials growing up so this is pretty cool."