Pearl & The Beast store lets you turn mussels into custom jewelry in NYC

SOHO, Manhattan (PIX11) — A store in Manhattan lets you buy a mussel and then make jewelry out of the pearls that come from it.

Pearl & The Beast is located at 22 Howard St. Basement in SoHo. It has become a hotspot since going viral on social media .

According to the store’s website, the process is simple. You pick a mussel from $70 to $80 and open it to reveal the pearl(s) inside. Staffers will polish the pearl and then you can pick from a variety of jewelry options to create something personal.

Prices vary, but they have a price chart on their Instagram .

Reservations are recommended, and you can learn more about them here .

Jonathan Rizk is a digital journalist who has covered local news in New York City and Washington, D.C. He has been with PIX11 since August 2022. See more of his work here, and follow him on X and Facebook @OfficialRizk . Get in touch at jonathan.rizk@pix11.com .

For the latest news, weather, sports, and streaming video, head to PIX11.