The two to three-minute clips featuring employees of Mohawk Chevrolet in Ballston Spa have already received millions of views on social media — an astonishing result for creator Grace Kerber, a 23-year-old working her first job out of college.
Mohawk Chevrolet has amassed online fame from their fun video series. Courtesy of Mohawk Chevrolet
Kerber, who produces and stars in the series, told The Post that “never in a million years” did she expect to become famous on TikTok when she signed on as a content creator last fall, posting traditional showroom walkthroughs and the like.
One day, the University of Kentucky grad and a colleague decided to have a little fun by hiding miniature ducks around the office for people to find. The stunt caused so much good-hearted hoopla, a conversation began about posting a video of the incident online.
Grace Kerber had a clever idea to boost branding at her car dealership by making a mini TV show for social media. TikTok / @mohawkchevrolet
“My teammates and I knew we had to make some sort of content with that,” Kerber said. “A mockumentary style, mini-episode just felt right.”
Thus in late June, “The Dealership” — now a weekly social media series with new episodes every Tuesdays — was born, starting with an account of the quack attack incident.
A series of silly videos online has brought serious fame to an upstate car dealership. Courtesy of Mohawk Chevrolet
And, it didn’t take long for things to get serious.
“That did definitely happen, I could not park that truck,” she confessed, also admitting most of the show is based on real, silly things witnessed at work.
Kerber now spends time throughout the week brainstorming with co-star Ben Bushen, who also serves as cameraman and editor.
The plots are scripted loosely and kept low-pressure simply because they “come out more naturally” that way, Kerber said.
“It’s definitely our favorite day of the week when we make these,” she admitted.
“The Dealership” leans into the style of humor popularized on “The Office.” TikTok / @mohawkchevrolet Mohawk Chevrolet is enjoying success from the series. Courtesy of Mohawk Chevrolet
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