Fact Check: Fisher-Price Released 'My First Dealer Kit' for Kids?

Claim:

An image shared on social media in August 2024 authentically showed a Fisher-Price "My First Dealer Kit" for children.

Rating:

Fake ( About this rating? )

In mid-August 2024, multiple social media users shared an image purportedly showing a "My First Dealer Kit" created by toy company Fisher-Price. The package included items resembling a gray hoodie, firearm, cash and marijuana.

Though the origin of the image was unclear, several indications — such as some words being misspelled and the inconsistency of Fisher-Price's branding — suggested it was made using generative artificial intelligence software. For this reason, we rated this claim and the image as "Fake."

For example, the box read "Fisher Picce" instead of "Price" and "KT" instead of "KIT."

Lettering and logos across the box were also misshapen or filled with nonsensical words and figures, which further suggested the image was created using AI software.

(Snopes compilation)

Online AI detection program Hive Moderation determined the post was 99.8% "likely to contain AI-generated or deepfake content."

(Hive Moderation)

Mattel, the parent company of Fisher-Price, did not include such a product on its online inventory list as of this writing. We asked Mattel for comment and will update this article if we receive a response.

Snopes has previously looked into other fake children's products, such as the " My First Vape " toy, a " Happy Hour Playset ," the " My First Hookah " and a Fisher-Price " My First Séance " kit.

Sources:

Evon, Dan. "Is 'My First Hookah' a Real Toy?" Snopes, 16 Dec. 2021, https://www.snopes.com//fact-check/is-my-first-hookah-a-real-toy/ .

Hive Moderation. https://hivemoderation.com/ai-generated-content-detection . Accessed 3 Sept. 2024.

LaCapria, Kim. "Fisher Price Happy Hour Playset." Snopes, 7 Dec. 2016, https://www.snopes.com//fact-check/fisher-price-happy-hour-playset/ .

MacGuill, Dan. "Is the 'My First Vape' Children's Toy Real?" Snopes, 11 Sept. 2017, https://www.snopes.com//fact-check/my-first-vape-toy/ .

"Search: 0 Results Found for '"My First de Fer Kit."'" Mattel Shop, https://shop.mattel.com/search?q=%22my+first+de+fer+kit%22 . Accessed 3 Sept. 2024.

Threads. https://www.threads.net/@official5starfranchise/post/C-s64o3y2Oo . Accessed 3 Sept. 2024.

YouTube. https://www.youtube.com/watch?v=qepm290Jubg . Accessed 3 Sept. 2024.