Deion Sanders vs. CBS beef, explained: Why Colorado head coach won't answer questions from CBS reporters

Deion Sanders is back in the headlines, but not for any fun-loving reasons.

The Colorado football head coach denied a CBS reporter the chance to ask a question at a recent press conference. He told the reporter, named Eric Christensen, that he wouldn't answer any questions from CBS.

"CBS," Sanders said. "I'm not doing nothing with CBS. Next question. It ain't got nothing to do with you. It's above that. It ain't got nothing to do with you. I got love for you. I appreciate you. I respect you. It ain't got nothing to do with you. They know what they did."

Sanders also refused to answer a question from Denver Post columnist Sean Keeler. That, however, doesn't have as confusing of a backstory that the CBS beef has. That snub stems from Keeler being critical of the Colorado program .

As for the CBS beef, Sanders seemed to confirm its origins in a recent tweet. Here's all there is to know about the ongoing Sanders vs. CBS saga.

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Deion Sanders vs. CBS beef, explained

Sanders made the bad blood between himself and CBS public in a recent press conference, during which he disallowed a CBS reporter from asking a question.

The Colorado head coach told Christensen, the reporter, it had nothing to do with him but rather executives at the company. Even when Christensen said he was a local CBS reporter and not a national one, Sanders didn't budge.

"You are who you are," Sanders said. "CBS is CBS. It ain't got nothing to do with you. I respect you. That's why I told you that, I’m looking you in the eye as a man. I respect you. I got love for you, but what they did was foul."

There wasn't any prior indication of the feud, which left many fans and news outlets confused as to why Sanders said this. Some speculated that it had to do with CBS' ranking of Sanders as a coach .

MORE: Where does Colorado rank in the preseason AP Top 25?

Phillip Dukes of On3 seemingly uncovered "the real reason" in a YouTube video posted. Dukes has a "personal relationship" with Sanders, so he gave insight on the situation.

Here's what Dukes said in his video:

Deion Sanders ain't upset because somebody ranked him second-to-last in the Big 12. That's something that he can control because these rankings don't get you into the playoffs. He ain't mad about that. That's his goal.

I'll say this. There was a project between [CBS and Sanders] that one person did their part and was vulnerable enough to say 'Hey, you know what, I’m gonna share this with you.' The other faction, without notice or without saying anything, after all of this time and effort was put into something, basically said, 'Nah, this ain't a good look for us right now.'

Dukes left some things unsaid but still gave new insight that other outlets hadn't provided. Sanders seemed to confirm Dukes' "real reason" in a tweet a few hours later.

There's still a lot that's unknown in this situation, notably when the beef began and what the "project" Sanders and CBS were working on.

Sanders has a history with CBS, having spent time as a commentator from 2002-04. The Hall of Fame cornerback retired for three seasons before returning to the field for two more years in 2004.

CBS and Sanders had a disagreement during contract negotiations in 2004, which led to the departure of the Hall of Famer. He was briefly on the network again after his second retirement when NFL Network and CBS partnered for Thursday Night Football.