Clark gives NBA TV its top audience (including NBA) of past year

Caitlin Clark set yet another viewership record on NBA TV last weekend, and in the process topped all of the network’s NBA games from last season.

Last Sunday’s Fever-Wings WNBA regular season game averaged 652,000 viewers on NBA TV , marking the largest WNBA audience ever on the network — surpassing a high of 617,000 for Fever-Dream less than a week earlier. It was the third WNBA record set on NBA TV in the span of eight days, all for games involving the Clark-led Fever.

Overall, NBA TV has set a viewership record seven times this season — again, all for games involving Clark. Prior to this season, the record for a WNBA game on NBA TV was 210,000 for a winner-take-all Lynx-Mercury playoff game in 2014 to determine who would advance to the WNBA Finals.

Notably, Indiana’s win averaged more viewers than any NBA game on NBA TV last season, regular season or playoffs. Last year’s season-high on NBA TV was 645,000 for Cavaliers-Warriors in November. The last NBA game with a larger audience on NBA TV was Heat-Bucks Game 5 in the 2023 playoffs, which saw eighth-seeded Miami complete an upset of top-seeded Milwaukee (934K).

Most-watched games on NBA TV, past year

Clark has two more games left on NBA TV this season. Her most recent game — Wednesday night against the Sparks — aired on CBS Sports Network, which is not Nielsen-rated.

(Sunday Nielsen data via Programming Insider 9.5 )

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