49ers, Foliatti Casino Announce Mexico Partnership Expansion

The San Francisco 49ers and Foliatti Casino, a Mexico-based casino brand, are announcing a milestone partnership expansion that marks the first international legalized sports betting deal for a team in NFL history. The 49ers and Foliatti Casino announced their initial partnership in November 2023.

Foliatti Casino will be presenting content across the San Francisco 49ers’ ESP digital, social channels

At the time, it was the NFL’s first international casino deal. Foliatti Casino will present various official 49ers events in Mexico and will also host exclusive fan experiences such as alumni meet and greets for fans at its casinos throughout the year. Foliatti Casino will also be presenting content across 49ers ESP digital and social channels.

“Both the 49ers and Foliatti continue to break boundaries in our respective industries, and we are thrilled to achieve this milestone partnership together,” said Ryan Connors, Senior Director of Global Sales & Strategy of the 49ers, in a news release.

“This enhanced relationship gives our Spanish-speaking and Mexico-based Faithful a lot to look forward to this season through new and engaging content, both in-person and online.”

As an international legalized sports betting partner, Foliatti Casino can utilize 49ers marks to promote their sports betting business to legal consumers in Mexico.

Other non-sports betting promotions, including entertainment, slots, and digital gaming on foliatticasino.mx, will remain as part of the original international casino & iGaming partnership.

Last season, Foliatti Casino became the home for 49ers football games in Mexico with thousands of Faithful having attended several on-site watch parties throughout the team’s 2023 season.

Foliatti Casino will be hosting a first-ever weekend celebration with the Niners in the Summer of 2025

Additionally, Foliatti Casino will be hosting a first-ever “Weekend with the 49ers” in the Summer of 2025 in Monterrey, Mexico, where several fan engagement opportunities will occur in the community. Monterrey is the capital and largest city of the northeastern state of Nuevo León.

“This is an achievement that reaffirms our commitment to sports and entertainment and drives us to continue innovating to offer unforgettable experiences for our users and passionate 49ers fans,” said Pamela Loman Huerta, Online Operations Director of Foliatti Casino.

“We want to thank all the 49ers fans who joined us last year, and whose enthusiasm and loyalty were crucial to the success of this partnership. We are excited for the upcoming season and for all the surprises we have in store for the Faithful.”

In 2023, Wasserman Latam, the commercial AOR for the 49ers in Mexico, and Arbol Media led sales and activation efforts for this partnership.

The NFL’s sportsbook sponsors currently include 888sport (UK/Ireland), BetMGM, Caesars, DraftKings, FanDuel, Ontario Lottery & Gaming (Canada), and Tabcorp (Australia).