Two New Hotspots Open on Main Street: White Elephant Saloon and The Pharmacy

New Waterloo, a hotel management company, has opened two establishments on Main Street in Fredericksburg, Texas. These are the White Elephant Saloon and The Pharmacy. The White Elephant Saloon, at 242 E. Main St., opened on March 7, 2024. It's a bar with a variety of whiskey, bourbon, beers, cocktails, and snacks. The Pharmacy, at 248 E. Main St., opened on March 14, 2024. It's a market offering breakfast, lunch, hand-made goods, and gifts.

The White Elephant Saloon is in a limestone building from 1888. It offers a drink menu with a variety of options, including Coors Light + Wild Turkey 101 and Miller High Life + Fireball. The bar snacks include French Onion Dip & Chips, Frito Pie, and Seasonal Hand Pies.

The Pharmacy offers pastries and bread made in-house. The menu includes traditional recipes with a twist, like gluten-free cinnamon roll coffee cake. It also offers sandwiches and salads. The coffee program is in partnership with Merit Coffee from San Antonio.

The Pharmacy's retail program features goods and gifts from regional partners. The White Elephant Saloon and The Pharmacy are part of the New Waterloo portfolio. New Waterloo also manages the Revival Hotel in Baltimore and El Capitan in Merced, CA.

New Waterloo plans to open the Fidelity Hotel in Cleveland, OH, and two restaurants in Aspen, CO, in 2024. The company's hotels have been recognized for their design, community initiatives, and food and beverage offerings. The White Elephant Saloon is open from 11 am to 10 pm from Sunday to Thursday, and from 11 am to 12 am on Fridays and Saturdays. The Pharmacy is open daily from 7 am to 7 pm.

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