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The Hollywood Reporter
Ahead of ‘Beetlejuice’ 2, Summon the Ghost with the Most with Movie-Inspired Fashion, Beauty and More
By Danielle Directo-Meston,
4 days ago
Betelgeuse is back. Thirty-six years after being sent back to the Afterlife, the ghost with the most returns with a new mission to help mortals in Beetlejuice Beetlejuice .
Arising in theaters on Sept. 6, Tim Burton’s long-awaited sequel to his 1998 film sees Beetlejuice (original star Michael Keaton) being summoned once again by Lydia Deetz (Winona Ryder), who hopes to protect her daughter Astrid ( Wednesday actress Jenna Ortega) in the Neitherworld. (Like mother, like daughter: Astrid has accidentally opened the portal for the recently deceased.) Rounding out the cast is Monica Bellucci, who plays Beetlejuice’s nemesis, the evil spirit Delores; Justin Theroux; and Arthur Conti.
To celebrate Warner Bros. Discovery’s horror comedy, retailers and brands including Saks Fifth Avenue, Target , Amazon , Loungefly, Glamnetic, Hot Topic and many others are rolling out a slew of movie-inspired merch across fashion, beauty, home decor and more Beetlejuice Beetlejuice merch starting this month.
Fans in LA can swing by the Beetlejuice Beetlejuice: The Afterlife Experience at Ovation Hollywood, where the 11,000-square-foot pop-up holds court from Aug. 23 to Oct. 6. Guests (dead or alive) can take a seat in the iconic waiting room before touring the Afterlife, commemorate their journey and recreate their favorite movie scenes, interact with the bio-exorcist himself and his spooky crew, enjoy to-die-for entertainment, eat film-inspired bites and drinks at the Afterlife Diner, take home exclusive merch and more. Tickets are $36 for general admission and $59 for VIP and are available at Feverup.com .
Glamnetic just dropped a collection of press-on nails in five new styles inspired by the film, and the official WB Shop has unveiled Funko Pop! figurines, T-shirts, stationery and accessories for the movie. Amazon has already released its Beetlejuice Beetlejuice collection of clothing, toys, games, home goods, books, pet gear and more. will release its apparel collection on Aug. 9, and Diff Eyewear’s sun and optical frames will arrive Aug. 27
Strange and unusual fashion lovers can shop Target ‘s juniors and kids clothing inspired by Astrid’s outcast style and Northanger Prep starting on Aug. 21; you can get a taste of the sequel’s most quotable lines with the retailer’s lineup of unisex tees and sweaters that have already dropped on the site. Saks will showcase a film-inspired window display at its New York flagship store from Aug. 23 to Sept. 9 that will “transport customers directly to the other side ,” and stock exclusives such as ready-to-wear from star-loved label Rodarte and jewelry from Fabergé designed in partnership with Beetlejuice Beetlejuice costume designer Colleen Atwood.
Other upcoming fashion launches include Hot Topic (Aug. 9), Heydude footwear (Aug. 23), Cakeworthy (Aug. 30), Dolls Kill (Sept. 4) and Forever 21 (Sept. 5); beauty ghouls can stock up on Neitherworld-worthy makeup from Nyx Cosmetics (Aug. 21). Of course, there’ll be plenty of Beetlejuice, Lydia and Astrid Halloween costumes for acing your All Hallow’s Eve looks.
Below, shop some of the coolest Beetlejuice Beetlejuice merch — from clothing and beauty to home decor and more — to celebrate the highly-anticipated sequel (and start prepping your Halloween looks now ).
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