Feud rumors continue to heat up between It Ends With Us co-stars Blake Lively and Justin Baldoni as multiple sources claim that he made her feel "uncomfortable" on set.
As fans are convinced that there is bad blood between Blake and Justin, multiple insiders have come forward claiming that the leading man stirred up issues while filming. While fans picked up on potential animosity between the pair during the movies' premiere in Manhattan last week, sources have told Page Six that the 40-year-old actor, who also directed the film, created an "extremely difficult" atmosphere behind the scenes.
Insiders also claimed that Blake, who was the leading love interest and a producer for the project, was reportedly criticized and made to feel “uncomfortable” about her postpartum body. This comes as the Hollywood star began filming shortly after she gave birth to her fourth child Olin, who she welcomed with her husband actor Ryan Reynolds.
Other industry sources who have previously worked with Justin backed him and claimed that he would never make one of his employees feel "unsupported" on a movie set. But according to a source, this was not the atmosphere cultivated during the It Ends With Us set. A source told Page Six: "It’s not just Blake. None of the cast enjoyed working with Justin …They certainly didn’t talk to him at the premiere."
During the It Ends With Us movie premiere in Manhattan, fans also picked up on signs that there could be some hidden friction. As the crew gathered for the event, fans noticed that Justin was not photographed with his fellow cast members but rather alone with his wife. Justin and Blake were also said to have viewed the film in completely separate theaters with their own group of guests despite being the leading roles of the film.
Many content creators and fans online have since generated their own theories about the pairs' alleged feud. Famous TikTok influencer Jenna Redfield shared her thoughts on the rift suggesting the two could potentially be at odds after Blake and her husband Ryan, who are both producers on the movie, wanted to take on more creative control. Another theory was that the "feud" is actually completely fake and the two orchestrated it as an elaborate PR stunt in order to generate more buzz for the movie.
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In the film, based on the popular novel written by author Colleen Hoover, Blake and Justin star as the couple Lily Bloom and Ryle Kincaid. The story follows Lily as she escapes an abusive childhood to move to Boston and open a flower shop. After relocating and starting over, she falls in love with Ryle where she falls into a toxic relationship filled with love-bombing and physical abuse replicating the same abusive cycle she witnessed her mother experience growing up.
The Mirror contacted representatives for Blake Lively and Justin Baldoni regarding the allegations.
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