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The US Sun
‘Shrinkflation at its best,’ groan shoppers as Little Bites launches ‘Biggie Muffins’ – but only four come in each bag
By Josephine Fuller,
4 hours ago
LITTLE Bites fans are still craving more after the company announced new snacks that are twice the size of the original.
Entenmann’s Little Bites have been a staple in the snack aisle since 1999.
Little Bites may be getting a big makeover this fall Entenmann's Little Bites Biggie Muffins are said to be twice as big as the traditional version Entenmann's The muffins are currently only available in two flavors Entenmann's
As the name implies, it’s a small serving, and fans have always begged for larger packages.
Food influencer Markie (@ markie_devo ) revealed that Entenmann’s is allegedly granting fans their wish with new Biggie Muffins.
They will be available in two flavors, Bring on the Party Cake and Feelin’ Chocolate Chippy.
Biggie Muffins are advertised to be twice the size of the original treats, but each bag still contains only four muffins, he said in an Instagram post .
Fans weren’t thrilled with the idea, though.
“I’d rather have six muffins in a bag, but this is cool too,” commented one person on Instagram .
“Wow, four muffins…Probably shrinkflation at its finest,” wrote another.
Shrinkflation is the practice of making products smaller but keeping the price the same.
“We said more muffins, not bigger muffins,” added a third Instagram user.
Markie said the new muffins are scheduled to hit stores this fall.
Each Biggie Muffin pouch measures 4.75 ounces, while a five-pack of Little Bites weighs 8.35 ounces—each pouch would be 1.67 ounces.
The U.S. Sun reached out to Entenmann’s for pricing and availability information.
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