Audi exec Fabrizio Longo dies in horror fall from 10,000ft peak while climbing in Italian mountains

A TOP executive at Audi has tragically died after plunging from a 10,000ft mountain in Italy.

Fabrizio Longo, the director of Audi Italia, was hiking at the Cima Payer in the Adamello mountain on Saturday when he fell to his death.

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The car boss, 62, reportedly climbed along a route equipped with fixed steel cables, ladders, and other aids.

Local media said that the incident occurred early in the afternoon and that Longo was an expert mountaineer.

Rescue teams rushed to the scene after a fellow climber who witnessed the tragedy called emergency services for help.

A helicopter team located Longo’s body some 700ft inside a gorge.

Now, the Prosecutor’s Office is investigating, and a date for the funeral will be set after Longo’s body is released to his family.

Longo was born in Rimini in 1962 and graduated in political science.

His career in the automotive industry began in 1987 at Fiat, where he held positions in marketing until he took responsibility for the Italian market for the Lancia brand in 2002.

The car boss, who joined Audi in 2012, loved visiting the Adamello mountain – and had contributed to protecting it over the years.

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