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    Navigating the New Real Estate Landscape: Why Consistency and Fairness Are Key

    4 hours ago
    User-posted content

    As the August 17 deadline for new real estate practice changes approaches, real estate professionals are gearing up for a significant shift in how compensation is handled. With this transformation, maintaining consistency and fairness in dealings with clients will be crucial for success.

    Setting the Standard: Consistency in Compensation

    The upcoming changes will introduce a variety of compensation models for buyers’ agents, leading to a potential flood of new payment options and service levels. In this evolving landscape, establishing and adhering to clear, consistent policies for compensation discussions will be vital. “The settlement will create a new system for compensating buyers’ agents, leading to diverse payment structures and service options,” notes Robert Schwemm, an esteemed legal scholar in fair housing law. “Agents must navigate these new terms while maintaining a consistent approach to ensure fairness.”

    Consistency is the bedrock of fair housing compliance. Agents should implement uniform practices when presenting written buyer agreements and negotiating compensation, regardless of the varying service levels or payment options offered. This consistency not only supports ethical standards but also mitigates risks of perceived unfairness and discrimination.

    The Role of Fair Housing Expertise

    As real estate transactions become more complex, integrating fair housing principles into compensation practices becomes even more important. Ensure that your policies align with the REALTOR® Code of Ethics and are designed to prevent discrimination based on race, sex, national origin, and other protected characteristics.

    For instance, offering different service levels—such as full service versus limited service—should be accompanied by a transparent explanation of these options to all clients. Documenting why and how different prices or services are offered can also protect against claims of unfair treatment.

    Guarding Against Implicit Bias

    Implicit bias, which can lead to unintentional favoritism, poses another challenge. It’s human nature to relate more favorably to those who share similar traits or backgrounds. However, this can inadvertently affect fair treatment. To counteract this, engage with resources like NAR’s “Bias Override: Overcoming Barriers to Fair Housing” course, which offers strategies to recognize and mitigate implicit bias in your practice.

    Educating and Protecting

    Sellers also have a role in upholding fair housing standards. If a seller discriminates based on a buyer’s or buyer broker’s protected characteristics, both the seller and the listing agent could face legal consequences. Ensure that sellers are aware of their obligations under the Fair Housing Act, and maintain clear, non-discriminatory compensation offers.

    Moving Forward with Integrity

    In this shifting real estate environment, staying true to high ethical standards and professionalism is essential. By committing to fair, consistent practices and educating yourself and your clients about fair housing laws, you not only enhance your value but also contribute to a more equitable industry.

    As the real estate world adjusts to these new norms, your dedication to fairness and consistency will be your greatest asset.


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