The official sponsor for the Lone Star Showdown has been announced

The Lone Star Showdown between Texas A&M and the Texas Longhorns is back after a decade-plus pause after Texas and Oklahoma officially joined the  SEC this summer.

On Thursday, Texas A&M AD Trev Alberts joined Texas AD Chris Del Conte to announce the rivalry’s new sponsor, revealing that Houston-based Cotton Holdings, Inc. , one of the more respected restoration companies in the country. According to Alberts, this partnership is a three-deal deal. Here is some background Cotton from the company website:

Cotton Holdings, Inc. is a leading infrastructure support services company with subsidiaries that conduct business under the Cotton Global Disaster Solutions, Cotton Roofing, Cotton Logistics, Cotton Culinary, OneLodge, Cotton International, Stellar Commercial Roofing, Full Circle Restoration, Advance Catastrophe Technologies (ACT), and Target Solutions brands. Headquartered in Houston, Texas, with an International Logistics Center and regional offices throughout North America, Cotton provides property restoration and recovery, construction, roofing, consulting, workforce staffing, temporary housing and culinary services to public and private entities worldwide.

After the official unveiling, Alberts answered questions from the local media about any potential future changes to the rivalry. He stated that changing to a neutral site would be “counterproductive” in the long term.

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