Kraft launches new mac and cheese flavors

DAYTON, Ohio ( WDTN ) — After much consideration, Kraft has made the decision to introduce two new flavors of macaroni and cheese.

Coming to a grocery store near you, Kraft has created Jalapeño and Ranch flavored mac and cheese.

“The new flavors are more than just delicious twists on a classic favorite,” said Kraft. “They embody what KRAFT Mac & Cheese has always stood for – comfort, familiarity, and a sense of warmth that has filled fans up and helped them re-ground and reset through every stage of their lives.”

Citing Gen Z wanting “more intense, exploratory flavors,” the company conducted a “Fan Flavorites” program. People had the opportunity to tell Kraft what kind of mac and cheese they wanted to see, which the company ended up having to consider 40 concepts and 27 flavors.

Kraft eventually decided to deliver the new products for consumers of all ages to try.

According to a Kraft spokesperson, the boxes are expected to cost $1.99.

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