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  • Axios Des Moines

    Mornings with Chocolate Storybook owner Meg Shearer

    By Linh Ta,

    23 days ago

    When you're running a candy business, you can't be afraid to let your ideas get a little wild .

    Driving the news: In 2001, entrepreneurs Meg and Steve Shearer took a "leap of faith" and purchased Chocolate Storybook — a popular West Des Moines lacking broad name recognition.


    State of play: Since then, they've reached national distribution thanks to their creative ideas with sales at popular shops like Macy's, CVS, T.J. Maxx and Five Below.

    • Some of their most popular creations have also been the most creative like " Muddy Pigs " — a chocolate-covered bacon treat and " Trump Hair Cotton Candy " — a controversial butterscotch-flavored sweet.

    Here's how Meg Shearer starts her day:

    Wake up: 7am.

    ☕️ Breakfast: Don't expect anything sweet. She just drinks coffee.

    📚 What she's reading: Work emails and anything that pops up, ranging from People magazine to royal family updates.

    💡 Her piece of advice: "You can't be afraid to come up with ideas and throw it out there and see what happens."

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