Dierks Bentley Launches ROW 94 Bourbon Whiskey

From the founder of Whiskey Row. Dierks Bentley is one busy man. From having his name behind the legendary bar Whiskey Row, with locations in Tennessee, Arizona, and Colorado, the frontman of The Hot Country Knights, and continuing to put out music and tour, he's got a lot going on. But not enough to make room for one more project. Today, the "Drunk On A Plane" singer announced the launch of his whiskey brand, ROW 94. https://www.instagram.com/p/C_iiqbXpypx/ ROW 94 Whiskey is made in Owensboro, Kentucky, at the historic Green River Distilling Co. The 70% Kentucky-grown corn, 21% rye, and 9% malted and row barley blend is made with "three ingredients and the truth" and is aged for four years in new White Oak barrels. The final product is a 94-proof liquor featuring notes of vanilla, toffee, a subtle green apple flavor, and honey and tobacco finishing notes. During a recent sit-down with Whiskey Riff Raff, Bentley talked about the upcoming launch, and now it's fully unveiled. Bentley noted that this whiskey has been in the works for years and wanted to get it just right before sharing it with the world. “A lot of years of thinking, researching and trying different whiskeys went into creating ROW 94. It’s been an evolution-from drinking basically any whiskey handed to me back in college, to it becoming something I enjoy tasting and sharing with friends. I knew I wanted 94 proof because I like some bite, and that I wanted it aged for at least four years since that’s when it starts to taste best to me. ROW 94 is a serious whiskey that doesn’t take itself too seriously, and I’m glad we finally get to share it. Through the process, I visited a lot of distilleries and we ended up partnering with one of the greatest in Kentucky. It’s been so much fun to be part of the ‘backstage crew’ and learn what it takes from start to finish and get to know the people who work there - it’s a uniquely American process in a lot of ways.” Bentley isn't the only one excited about this business venture; Green River Distilling is thrilled to partner with the country music star to bring this whiskey to life. Mark Erwin, CEO of Bardstown Bourbon Company and Green River, noted: “Dierks’ passion for whiskey and doing things the right way was evident from the first time we met him. He loves the Green River Distillery and wanted it to be the home for ROW 94. We are excited to be partnering with him and his team on this great brand and look forward to seeing what they can do with this great liquid.” ROW 94 launches later this month in Tennessee, Kentucky, Florida, Colorado, and Arizona, with additional states in 2025. The bottles are affordable at $39.99 per bottle. Cheers to ROW 94. https://www.youtube.com/watch?v=HYfZ_jh72o4