WICHITA FALLS ( KFDX/KJTL ) — Offering a taste of Hispanic culture that goes beyond dining, a new gem has emerged in a challenging time for eateries.

Blending the shopping and dining experience together, Tortilleria Lupita has opened its doors to bring a new flavor to The Falls.

According to owner Luiz Vargas, he started this business to fill the needs of the community.

“More than anything else, the need and want we had for something authentically Mexican,” Vargas said. “We made a business that came with people, and we knew we were going to get results.”

The concept is simple yet effective: customers can dine on traditional dishes like pollo and carne asada tacos in the restaurant area, then wander through the market stocked with fresh produce, imported spices, marinated meats and handmade tortillas.

But, according to Vargas, the secret recipe for his success is more than just authentic ingredients.

“I, at least in my person, do everything with love, with that passion that I like to cook because I know how to do many things. But I think that, mainly, I know how to do that better than anything.”

In an era where many restaurants are struggling to stay afloat, Tortilleria Lupita stands as a testament to resilience and innovation.

This restaurant and grocery store invites newcomers and regulars alike to share in the richness of Hispanic cuisine and community, Vargas said.

The restaurant and grocery fusion is located at 2404 Kemp Blvd and is open Monday through Saturday from 8 a.m. to 8 p.m. and Sunday from 8 a.m. to 5 p.m.

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