Van Gogh: The Immersive Experience takes visitors inside masterpieces with virtual reality

HENRICO COUNTY, Va. (WRIC) — A new immersive experience coming to Henrico County is allowing visitors to step into Vincent van Gogh’s famous masterpieces – literally!

Van Gogh: The Immersive Experience, which opens to the public on Aug. 22, is a 360-degree digital art exhibition that surrounds visitors in some of the artist’s most famous works with music, advanced technology and virtual reality.

“Using 3-D digital projection mapping technology, we’re showing over 400 of van Gogh’s works in our crowned jewel – an immersive gallery,” John Zaller, executive producer of the exhibit, told 8News.

The exhibit’s opening coincides with the 136 ^th anniversary of van Gogh’s Sunflower Series, which was painted 136 years ago on Aug. 21 and Aug. 22, 1888.

“Van Gogh is the rockstar of the art world, and his work already implies so much movement,” Zaller said. “So, with our digital projection mapping technology, where we can actually add movement onto its paintings – it makes perfect sense that the greatest painter of the modern era would be featured first using this approach.”

The exhibition will take visitors roughly an hour and 15 minutes to complete and is open to all ages. Ticket prices start at $29.90 for adults and $17.90 for children. The entry to the virtual reality experience can be purchased separately on site.

The exhibition can be found at the Exhibition Hub Richmond Art Center, which is located at 12151 West Broad Street in the Short Pump area of Henrico County. You can find available tickets on the Van Gogh: The Immersive Experience website .

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