Naomi Campbell, Dakota Johnson, Paris Jackson and More Celebrate Bulgari Tubogas Collection Launch

New York Fashion Week might officially start Friday, but the party has already begun for Roman jeweler Bulgari, which touched down in Williamsburg, Brooklyn, on Wednesday night with the Bulgari Studio platform, marking new additions to its signature Tubogas collection.

Naomi Campbell, Solange Knowles, Tracee Ellis Ross & More Toast Harper's Bazaar Icons Issue

After debuting in Seoul, New York City marks the next chapter for the platform, which is designed to bring together artistic talents from various disciplines and fields on collaborative projects to reinvent the narrative of the Italian jeweler’s iconic collections.

“New York is the perfect setting,” Laura Burdese, Bulgari ‘s recently appointed deputy chief executive officer, said, adding that Seoul is a vibrant and modern and contemporary city in the East, and New York is the same for the West. “It [New York] is the perfect setting to gift our guests with a very unique experience.”

Partygoers including Naomi Campbell , Dakota Johnson, Paris Jackson, Damson Idris, Monica Barbaro and Olivia Culpo united under the massive curving skylight windows of the recently opened Refinery at Domino, overlooking Brooklyn’s waterfront.

“It’s a very contemporary location that also merges past, present and future,” Burdese said, adding that vibes are exactly in line with what Bulgari is. “The location was built in 1884, the same time we [Bulgari] were born, so it’s really the same value,” she said. “But at the same time, it was rebuilt and reborn. This concept of eternally reborn is Bulgari.”

Tubogas is deeply embedded in the history of the brand with early Serpenti watch creations in the 1940s. The latest 16 additions continue to evolve the conversation, playing with yellow gold, a three-gold iteration, and creations with diamond studs, each lined up in striking vitrines around the room. The new creations take the signature material and “bring it to life in a very modern and contemporary way,” Burdese said.

Dakota Johnson Puts Sensual Spin on Lace Detailing in Gucci Slipdress at Bulgari Studio Party During New York Fashion Week

The event used mix of artists to reimagine the collection through their disciplines. Multidisciplinary artist Antoni Tudisco, who joined the platform from its first iteration, created a digital campaign using his signature surreal style and digital artistry blend. Renowned for their boundary-pushing artworks and lighting designs, Berlin-based light artist and designer Christopher Bauder and his team at Kinetic Lights transformed the ceiling of the space with a kinetic light sculpture composed of 252 moving lights that created dynamic shapes and patterns, casting a warm glow around the space once the sun set.

“They love the brand,” the deputy CEO said of the various artists. “Some already collaborated with us in the past, and they were super excited to co-create something new, inspired by the artistic side and the legacy and modernity of the new Bulgari collection.”

The evening included a trio of modern dancers performing choreography by Isabella Boyleston, and DJ’s Nancy Whang and Myles Hendrik, all capped off with Masego on a grand piano. “[The artists aim] to make audiences tonight feel emotionally something different,” Burdese said.

Bulgari Studio lives on. Considered a long-term platform, it will continue to evolve as it travels, Burdese explained. “It’s an endless kind of of concept. We want to continue to create and collaborate with these different artists in different ways, and in different form of arts. So, I would say it’s limitless.”

The In Crowd's Wellness Guide to Tackling New York Fashion Week