Get updates delivered to you daily. Free and customizable.
WWD
Sarah Ferguson, Duchess of York Goes Green in Safiyaa Dress for the Perfect World Foundation’s Honorary Conservation Award Red Carpet
By Julia Teti,
1 day ago
Sarah Ferguson embraced going green for the Perfect World Foundation’s Honorary Conservation Award ceremony and red carpet on Thursday in Gothenburg, Sweden. The British royal family member joined award recipient Ellie Goulding, who received the honor for her conservation efforts.
For the award ceremony gala and red carpet, the Duchess of York chose a designer who’s become a staple in her wardrobe. Ferguson wore the Sarita cutout crepe gown in green from the London-based label Safiyaa.
Sarah Ferguson attends the Perfect World Foundation’s Honorary Conservation Award red carpet on Thursday in Gothenburg, Sweden.
The gown featured a cutout on the bodice along with dramatic flowing sleeves that billowed and cascaded onto the red carpet. Ferguson kept her accessories simple, favoring a pair of glittering pearl-drop statement earrings.
At the gala, Ferguson posed for photos with award recipient and “Lights” singer Goulding, who styled her own dazzling look. The singer wore an ivory dress from Zuhair Murad’s resort 2025 ready-to-wear collection , featuring a halter neckline and a crystal-covered, ornately designed bodice.
Sarah Ferguson and Ellie Goulding during the Perfect World Foundation’s Honorary Conservation Award ceremony on Thursday in Gothenburg, Sweden.
Ferguson previously styled a look courtesy of Safiyaa last July at the Knights of Charity Gala in Cannes , France. The author, formerly married to Prince Andrew and mother of Princesses Eugenie and Beatrice, wore the Kalika monochrome long dress, featuring a sleek black silhouette and a crisp white cape detail over her shoulders and down her back.
The Duchess of York wore the Safiyaa gown after Kate Middleton wore a purple frock by the London-based brand upon her return to The Championships, Wimbledon in July. Ferguson styled her black-and-white Safiyaa look roughly one week after the Princess of Wales’s Wimbledon appearance. Middleton’s appearance at the Grand Slam tournament in the Safiyaa dress generated $4.8 million in media impact value for label.
Sarah Ferguson attends the Perfect World Foundation’s Honorary Conservation Award red carpet on Thursday in Gothenburg, Sweden.
Founded in 2011, Safiyaa was created by Daniela Karnuts and named after her daughter and the Arabic word that means purity. Middleton previously wore another design from the brand at the Royal Variety performance in 2023.
Get updates delivered to you daily. Free and customizable.
It’s essential to note our commitment to transparency:
Our Terms of Use acknowledge that our services may not always be error-free, and our Community Standards emphasize our discretion in enforcing policies. As a platform hosting over 100,000 pieces of content published daily, we cannot pre-vet content, but we strive to foster a dynamic environment for free expression and robust discourse through safety guardrails of human and AI moderation.
Comments / 0