Celebrate West Michigan's Natural Splendor with GVSU's New Lake + Valley Clothing Line

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Grand Valley State University (GVSU) has launched a new clothing line called Lake + Valley. This brand, which became available in early May 2024, is sold at all Laker Store locations and online. The collection includes shirts, baseball caps, and beanies in various designs and colors. Lake + Valley focuses on sustainability, featuring items made from recycled polyester. This reflects GVSU's commitment to environmental responsibility and aligns with its sustainability goals. Bryan Bickford, the associate director of Advertising and Writing at GVSU, stated that the brand reflects the region's adventurous spirit and appreciation for nature. He believes it will appeal to both locals and visitors. The launch coincides with the start of summer, a season that highlights the scenic qualities of West Michigan's lakes and valleys, which the collection's designs intend to celebrate. Doug Wentworth, director of Auxiliary Services at GVSU, noted that Lake + Valley reaches beyond the university, connecting with the broader West Michigan community. The collection is available for exploration on the Laker Store website.'