Erewhon Expands Lifestyle Collective with Addition of Prenuvo

The health and wellness market partners with Prenuvo to enhance its offerings with advanced whole-body screening services

Standard full-body MRI scans typically take four to five hours to complete, but at Prenuvo, it’s done in just one hour.

Prenuvo, the healthcare brand known for its whole-body MRI scans, has officially joined  Erewhon’s Lifestyle Collective, an exclusive group of wellness brands offering special deals to Erewhon members.

Founded by Andrew Lacy and Dr. Raj Attariwala, Prenuvo is dedicated to making full-body MRI scans more accessible, detecting early signs of over 500 diseases including cancer and aneurysms. The brand emphasizes the importance of proactive and preventative health care and its non-invasive safe full-body scan takes less than an hour to complete.

Prenuvo has been added to the curated list of brands within the Erewhon Lifestyle Collective , joining popular wellness names like Athleta, Function Health and Alo Yoga. Recently, Erewhon also recently added the fitness brand Pvolve to the list , offering members access to pop-up fitness classes. Collective members enjoy discounts and exclusive offers on all products and services, including $400 off a full-body scan from Prenuvo through July 2025.

Erewhon, a family-owned, certified B-Corp and Organic Retailer, is a California-based organic grocery chain with a devoted following of celebrities and wellness enthusiasts. With the expanding reach of Erewhon’s Lifestyle Collective, Prenuvo aims to connect with a broader audience.

“We are thrilled to bring Prenuvo to Erewhon’s loyal community, which shares our dedication to elevating health and well-being through innovation,” said Alina Ioani, Prenuvo’s VP of business development and strategic partnerships. “Joining the Lifestyle Collective allows us to engage with a like-minded community and empower individuals to take control of their health through early detection and proactive health care.”

In addition to the discount, Prenuvo will participate in member-exclusive Erewhon events, further promoting proactive and healthy lifestyles.

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