Club Blue Introduces New NIL Beer for Kentucky

In this day and age of college sports, you have to do what you can to stay afloat in the world of NIL. Kentucky has gone above and beyond with that when they introduced Club Blue to Kentucky fans, a UK Athletics NIL fund. Now, Club Blue has partnered with a local brewery not so far down the road in Louisville to introduce their new NIL beer. Kentucky Blue Light.

Kentucky Blue Light was introduced by Club Blue in a partnership with Gravely Brewing to create a beer for fans to enjoy, with all proceeds earned from the beer going to Kentucky's NIL fund, Club Blue, according to KSR's Matt Jones . Kentucky fans now have an easier way to celebrate wins, all while giving back to the student-athletes when doing it. Club Blue has been overwhelmingly successful since their start in April when Mark Pope took the Kentucky basketball job, generating over $1M in revenue already in just a couple of months, and the season hasn't even started yet. This is only the start of Kentucky's efforts on the NIL front.

The Wildcats aren't the only one with a beer supporting NIL now. The rival school down the road, Louisville, also has their own NIL beer from Gravely Brewing, called the "Cardinale." Unfortunately for Kentucky fans, Kentucky Blue Light will not be available at Kroger Field this season, but it's currently available at Gravely Brewing for fans to buy, as well as KSBar and Grille in Lexington.

There are a couple of different packages fans can use to join Club Blue to support Kentucky's NIL fund. You can subscribe to Club Blue here .